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Discover who your ideal customer is

Before throwing money at marketing, know where you're throwing it!

By understanding who your ideal client is, you'll be able to focus your marketing on those activities that attract, connect, and engage your target market, and get the best return on your investment.

Get to know who your target market is without needing a marketing background. 

Enrol today and get lifetime access to Getting To Know Your Ideal Customer.  $147

When it comes to understanding who your ideal customer is, it can be challenging knowing how to find out who they are.

You know that you should know who they are, BUT it's not something you're usually taught how to do when establishing your business.

You understand that knowing who your ideal customer is, is really, really important. Because your ideal customer is your target market. And all your marketing should be attracting, connecting, and engaging your target market to generate sales. But you just don't know how to work out who they are.

You're not alone if you don't know who your ideal customer is!

  • Knowing exactly who your ideal customer is so you can make great marketing decisions
  • Making your marketing as effective as possible so you get the best return on your investment
  • Knowing your marketing is going to attract, connect and engage your target market so they become loyal raving fans and customers who not only buy from you, they refer business to you too
  • Understanding what drives your target market to actually buy from you

Getting To Know Your Ideal Customer 

If you haven't guessed, this course is all about helping you to work out who your ideal customer is (or customers are). 

This six-step program takes you through the process we take our clients through to help them identify their ideal customer.

What makes this course different?

This is not a theory based course! The program follows the exact, practical, hands-on process that we do with our clients.

Here's how it works... 

I'm going to teach you how to look at YOUR business to get an in-depth understanding of YOUR ideal customers/s.  

You'll get comprehensive and clear instructions on how to do what we do every day to know who our ideal customers and our clients ideal customers are. (Well, maybe not everyday, but certainly with every client.)

Getting To Know Your Ideal Customers is designed so you can work through at your own pace and preference – all at once or once a day or week.

We're so excited to be able to help you with your marketing by helping you work out who your ideal customers are. 

Learn how to understand your ideal customer so that you can

  • Know who your existing ideal customers are and therefore who your target market is
  • Identify where you need to be active with your marketing
  • Have a clear description of who your ideal customer is
  • Craft the key messages to use to attract, connect, and engage your target market and turn them into loyal raving fans

Getting To Know Your Ideal Customer is broken down into 6 core training Modules. All course materials, including videos, transcripts and workbook are included within the online portal.

Top ten


We'll help you figure out who your existing ideal customers are so you can benchmark your target market

Where do they play


Learn how to research where your ideal customers do their research so you can reach them there

The demographic stuff


You'll learn what demographic information is important for YOUR ideal customers to help you with targeting your marketing

Ideal customer description


Pull all your learnings together in a description of your ideal customer, so you have a reference to make sure all your marketing is going to attract, connect and engage your target market

The really important psychographics


You'll learn how to understand the decision making drivers of your ideal customers so you can make sure your marketing attracts, connects and engages your target market

Key messages


Craft the key messages to use across all your marketing  and ensure ongoing, consistent branding  that appeals to your target market


Get lifetime access to the  course for $147.  

In a one-on-one, face-to-face situation this service is a half-day workshop and a $1000 investment. 

You can enrol today, get lifetime access to this 6 Step Process, and learn the process yourself for $147!!! 

Get started today for $147

Sign up for lifetime access and really get to know who your ideal customers are so you can get the best return on investment for your marketing activities

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I have just completed the “Getting to know your ideal customer” course. It was fantastic, lots of information and really broke down what I needed to be looking for in my customers.


After completing the course, I was pleasantly surprised to see my ideal customer is actually 2 customers and my original ideal customer was outweighed very quickly when completing your course. Thank you.


Felicity Cahill Founder/Owner, DAACK™ Pty Ltd


The other crazy fun person in this photo is Josh, my partner. 

Hi, I'm Mell Millgate, Director of Starfish Marketing and great at marketing stuff.

I live and breathe marketing, and my goal is to make a difference by making marketing simple and fun for business owners!

What does that mean?

It means I have over 20 years experience in sales and marketing. Yeah, I know the theory. More importantly, I know what works for small businesses.  

And  that starts with understanding who your ideal customer is. 

I love seeing our clients faces light up when the finally get who their ideal customer is. And when they understand the difference that knowing that one thing is going to make for their business. 

If you're a small or medium business owner and you don't know who your ideal customer is, it's time to take real, tangible steps to make your marketing deliver a return on your investment. 

Join me as I teach you how to know who your ideal customer is. 

The Getting To Know Your Ideal Customer Course is PERFECT for you if :

  • You're ready to roll up your sleeves and figure out, once and for all, who your ideal customer is so you can target your marketing effectively.
  • Your a business owner who wears the "hat of everything", including marketing. And, you don't know if your marketing is delivery the best results it can. 
  • You have no idea who your ideal customer is and you just don't know where to start and are feeling overwhelmed even thinking about it. And, you don't want to spend thousands of $$$ working one-on-one with a marketing consultant to figure it out.
  • You to understand your ideal customer  so you can get clearer on what marketing activities are going to attract, connect and engage your target market and turn them into loyal customers.

Here's why you need to do the Getting To Know Your Ideal Customer course now!

The best time to know who your ideal customer was yesterday... the next best time is today!

We all wish that we ALREADY knew who our ideal customers were so that we could know that the money we're spending on marketing is not being wasted. 

To get to that place, we need to take stock of where we are TODAY and take the actions to get us there. 

We don't want you wasting your hard earned $$$ on marketing that you don't know is hitting the mark, because you don't know who your target market is, what they want, or where they play!

We want you to be able to confidently  decide what marketing activities are going to attract, connect, and engage your target market in the most effective way because you know who your ideal customer is.

We want you to look back on today and know you made the right decision to really get to know who your ideal customer is. 

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Having completed this course, I am so thankful to Starfish Marketing for helping me to understand my ideal customer.


This course has helped me piece together the puzzle to target my marketing to ensure I have relevant strong leads and return on investment


Kate Pargeter Business Director, BP Air SErvices

Get started today for $147

Sign up for lifetime access and really get to know who your ideal customers are so you can get the best return on investment for your marketing activities