Three things you can do to market your small business
With so many options and ways to market your small business, it can be hard to know what to focus on.
If you’re not sure which marketing activities to choose, here are three tips.
- 1Make sure your website sings
- 2Make the most of social media
- 3Have a plan
1. Make sure your website sings
To create trust with your potential customers, you need more than a social media presence. If you’re not sure why, check out our blog on ‘Why you need more than a Facebook page’.
Having a website site that is mobile friendly (priority number 1), ridiculously good looking (attractive to your market), and KISSable (simple and is easy-to-use) is a must when you market your small business.
You should also make it easy for people to know why they need to purchase your products or services by having calls to action (CTAs) throughout your site.
Above all, it should be easy to find your products or services, fast to load, and it should be very easy for people to contact you – whether it be by email, phone, messenger and (especially if you have a shopfront) providing an address so they can visit you.
If you know how to update and change your website yourself, great. Otherwise, you don’t have to be a website techie expert (not us) or website editor (us) to make your website sing.
Put yourself in your customers shoes and do a website audit. Make a note of the changes you need and then get a quote from the website techie experts or web editors on getting you website updated.
What’s the difference between a website techie expert and a web editor. Well a web editor can usually make changes to the content and appearance of your site if there’s no coding involved. In other words if your website has been set up using a template format. If your website has been set up using CSS coding (or other techie stuff) then it’s time to bring in the website techie experts.
2. Make the most of social media
Just like you need more than a Facebook page. You also need more than just a website to market your small business.
Whether it’s Facebook, YouTube, Instagram, LinkedIn, Pinterest, SnapChat or Twitter (or some other social platform), social media is BIG!!!
Remember, it’s not called social media for nothing 😊. So, the important thing about social media is to make sure you are social.
Connect with your audience rather than talking at them. Create conversations, respond to comments and be active. Take the time to listen, engage and respond.
And have a plan about how you’re going to do that.
We talk in more about why social media is important here.
3. Have a plan
Have you ever thought “I actually don’t know what I need to do to market my small business”?
Well, having a plan (and it doesn’t need to be a detailed plan) means you know what you’re going to do with your marketing and when.
Your plan can be as simple as a calendar that outlines what you’re going to do in which month of the year.
Having a plan makes marketing your small business much easier. And, according to Coschedule, you are 313% more likely to report success if your strategy (plan) is documented.
Now if that isn’t a reason to plan your marketing then I don’t know what is.
With the silly season just around the corner, now's the time to market your small business.
If you need help marketing your small business, then let us know. It's what we do best and we'd love to help you.