Promotion – Your number three P

Promotion

Promotion – Your number three PPromotion is your number three in the seven P’s of marketing and is most commonly, what people think of when they think of marketing. And they usually equate Promotion with Advertising, but it is so much more than that. Disclaimer: I have no research or facts to back this assumption […]

Price Number Two P

Price – Your number two PWhile price, is your number two P in your marketing mix (Product being #1), it could conceivably be the most important factor of your marketing mix.Why?Basically because it’s the element of the marketing mix that generates revenue and without revenue, we don’t really have a business.Pricing can be challenging because […]

Product – Your number one P

product - marketing mix

Product – Your number one PFor your product – your number one P in your marketing mix, to be successful there are two key things it needs to deliver:Satisfy a specific need of your customer, andIt has to deliver on it’s (your) promiseI have discussed this many times – to meet the key factor of […]

Do you understand your marketing mix?

marketing mix 7Ps

Do you understand your marketing mix?Do you understand your marketing mix? Last week I talked about the importance of having  a marketing strategy. And I touched on the marketing mix, otherwise known as the 7 Ps of marketing. Over the next few weeks, we’ll look at each of those Ps in a bit more depth. But first […]

Five reasons to use video in your marketing

video on mobile phone

five reasons to use video in your marketingIf you google “reasons to use video marketing” a plethora of articles come up, ranging from five to 25 reasons you should use video in your marketing.And, you may have noticed that at starfish marketing, we are now including video’s in our blog and social media. Perhaps you’re wondering […]

Do you know what SEO is?

SEO strategies

Five things I did to get on page one and four of them are freeDo you know what SEO is? If you do know what it is, then go you! You are ahead of the crowd (well, a lot of the crowd I talk to anyway). Many people I speak with have heard of SEO, but […]

Naming your business

How to name your business

Six steps to naming your businessWhether you’re starting a new business or rebranding your business, having the right name is essential. The right name can help get your business known quickly and in a positive light – it can even attract customers. The wrong name can doom your business, creating the wrong impression and driving potential […]

What is your brand essence?

Brand

What is your brand essence? Do you know what your brand represents? What your brand essence is?Many people, when they think about brand, go straight to their logo. However, your brand is more than a logo. A logo is simply a visual representation of your brand – one aspect of it. By nature your brand is […]

To rebrand or not rebrand, that is the question

Rebranding

Six questions to ask before rebrandingTo rebrand or not rebrand, that is the question? And why address this question?  Well… I had a conversation with a friend today, a friend who is thinking about re-branding her business. She wanted to know what I thought. My first question was Why? Why do you think you should rebrand? Her response was […]

Eight steps to build a marketing campaign

marketing campaign aspects

Eight steps to build a marketing campaign If the thought of a building a marketing campaign give you the heebie-jeebies, don’t worry; here’s eight steps to build a marketing campaign. Do you feel like you will just be throwing money down the drain? Or does that famous marketing quote by John Wanamaker come to mind? […]

seven steps to maximise your social media

social media

Seven steps to maximise your social media Social Media – we all know we should be on it but how do you stand out from the ​crowd? To help you maximise your social media, here are seven steps to help you connect and engage with your audience (your target market) and build a social media […]

spending, spending, spending with not a ROI in sight

spending spending spending

Are you spending, spending, spending with not a ROI in site? Do you know how much you spend on your marketing activities each day/week/month/year? Do you have a limit on what you spend on your marketing? I see a lot of marketing plans that look like they have a lot of thought and research behind them. Theyhave an […]

Haaaaave you met ROI?

have you met ROI?

Haaaaave you met ROI? Yes, really haaaaave you met ROI?  If you’re a How I Met Your Mother fan you may be familiar with this saying (substitute ROI for Ted). Just as Ted is Barney’s best friend in How I Met Your Mother, ROI is your best friend in marketing. ROI is your Return On Investment. If […]

Where are you playing?

Where are you playing

where does your market play?Are you playing where your market plays? This is different to where they do their research, which I touched on last week.  Where your market plays is where they are connecting – whether it be with friends and family, with businesses, with their aspirations and dreams… the list goes on.Chances are your marketing […]

Helping hand Tuesday

Helping hand TuesdayHelping hand Tuesday – where do customers research?Each Tuesday, over on Instagram, I post a question aimed at simplifying marketing activities, and helping business owners think about what they should be considering. Sometimes I write a bit about it too. This week was one of those times.Knowing  where your customers do their research means […]

Is your inbox dictating your life?

Is your inbox dictating your life?It’s not necessarily marketing related, but I was asked today, “is your inbox dictating your life?”.  And it used to, but not any more.  Do you schedule a time to tackle your inbox or are you constantly checking it throughout the day?  Do you see an email arrive and drop everything to […]

Have you joined the party on Instagram?

Have you joined the party on Instagram?You’ve heard the saying that a picture is worth a thousand words. Well if there’s one social media platform out there that lives by this saying, it’s Instagram.Instagram is one of the most popular social media platforms being used by business*, and there are a lot of people who […]