Video and social media
Before getting into the 15 ways to use videos in social media, let's briefly look at some stats.
First; “96% of people have watched a video to learn more about a product or service”*.
Ummmm, that's a LOT OF EYES ON VIDEO!
Then, “84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video”*.
Holy cow! that's a LOT OF PEOPLE BUYING because of video!!!
*Source: wyzowl.com
If those two stat's don't convince you to start using videos in your social media then you can probably stop reading now and go about your way.
If you know that you need to use video in your social media, but are not sure what videos to use, then I've put together an infographic of 15 ways to use videos in social media.
Infographic
Embed code for this infographic can be found at the bottom of this page.
15 ways to use videos in social media List
- Information Videos
- Behind the scenes
- Interview / Q&A
- Feature product or service
- Go live
- Promotions
- Tutorials
- Testimonials
- Animation
- Tell your Company story
- Team bio's
- User Generated Content (UGC)
- Bloopers (always popular)
- Company updates
- Opinion on trends
What to do next
So, you're wondering what to do next or how to incorporate these 15 ways to use video in social media?
Well, next you should start thinking about which of these videos you can do. Which types of videos will your target market engage with the most? What will deliver the most value for your market?
If you don't know, then put together a test and measure plan.
Try each type of video at the same time in your socials, on the same day of the week (or fortnight or month if you can't manage weekly). Then look at your insights to see the results to identify the best type of video's to include in your social media on a regular basis.
And then…
You can make the most of your awesome social media videos by repurposing them.
Become Sir Mixalot. Break up sections of your videos and use them as individual posts. For example, you could create individual posts from each step in a how to video.
You can also use your videos on your website and in your newsletters.
Think about your marketing plan and the various marketing strategies you have in place, and incorporate your social media videos into those other strategies.
And if you need help building a marketing strategy or social media plan, then get in touch. I'm here to help.
Code to embed infographic
<div style=”clear:both”><a href=”https://starfishm.com.au/?p=5037&preview=true/” target=”_blank” rel=”noopener”><img src=”https://starfishm.com.au/wp-content/uploads/2020/10/15-ways-to-use-video-in-social-media-infographic-scaled.jpg” title=”15 Ways to Use Video in Social Media [INFOGRAPHIC]” alt=”15 Ways to Use Video in Social Media [INFOGRAPHIC]” border=”0″/></a></div><div>Courtesy of: <a href=”https://starfishm.com.au/” target=”_blank” rel=”noopener”>StarfishMarketing</a></div>
