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Marketing blogs full of tips and info and without all the marketing jargon
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How to measure brand awareness
How to measure brand awareness In the last blog, we talked about how brand awareness works, aka how people go from not knowing you exist to recognising, trusting, and
How brand awareness works
How brand awareness works In the first blog of this series, Brand awareness: what it is and why it matters for your business, we covered the basics of what
Brand awareness: what it is and why it matters for your business
If you’ve ever heard a business owner say, “We just need to get our name out there,” what they’re really talking about is brand awareness. It’s one of the
Using data to refine and improve your customer journey
Using data to refine and improve your customer journey So, we’ve covered what a customer journey is, how to understand customer pain points, and how to map out their
Mapping your customer journey
How to start mapping your customer journey By now, you know that your customer journey isn’t just about the point of purchase, it’s about every step your ideal clients take
Understanding customer pain points
Understanding customer pain points If you read my last blog on what is your customer journey, you will have learned that your customer journey is about the steps your ideal