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Marketing shouldn't be hard or scary, but if you're not a marketer it can seem that way.

Here we try to make marketing fun and easy by sharing free marketing tips and info to help you make your marketing happen.

In many of the blogs below we provide links to downloadable templates. You can also download them via the buttons at the bottom of the page.

Everyday Marketing

Everyday Marketing is a simple and straightforward thing that you can do each weekday, as a business owner, to make sure you're marketing your business.

Follow us on Facebook or Instagram for your Everyday Marketing actions. Or sign up for a weekly email with your daily everyday marketing actions.


The difference between Facebook advertising and boosting posts
Put simply, Facebook advertising offers you a lot more than boosting. Better goal setting, better targeting, better flexibility, better reporting.
Facebook is removing Likes!
Facebook is removing Likes. Facebook has announced Australia will be one of the first countries to trial remvoing viewable Likes...
What do emojis mean?
What do emojis mean? Did you know that this emoji ‘Face with Tears of Joy’ was named word of the year by Oxford Dictionary in 2015?
Our favourite “free” social media tools
Our five favourite "free" social media toolsWe love social media and all the opportunities (and fun) it brings. And because[...]
The basics of setting up a Facebook Ad
The basics of setting up a Facebook adThe most important thing in setting up a Facebook ad  is to identify[...]
What is a Facebook pixel
What is a Facebook pixel? Have you heard of the Facebook Pixel, but always wondered what it is?
LinkedIn Vs Facebook
LinkedIn Vs Facebook. There are differences between the two that are important when it comes to using either (or both) platforms with your marketing.
Why you need more than a Facebook page
Why you need more than a Facebook page. When it comes to being online, are you wondering why you need more than a Facebook page?
Why is social media so important?
Why is social media so important? Have you been wondering why is social media so important for business? There’s a really simple answer.
How to create your content
How to create your content If you love creating stuff, this is probably the funnest part of content marketing (yes, funnest[...]
Building your content plan
Building your content plan Building your content plan might seem overwhelming, but it can actually be pretty easy. First, make[...]
Creating content strategically
Creating your content strategicallyAre you creating your content strategically?Last week we talked about three ways great content can help you[...]
Content is King
Content is KingHave you heard the expression “Content is King”?It’s often used when referring to marketing activities – particularly in[...]
4 questions to help you start your marketing
4 questions to help you start your marketingWhen it comes to marketing, one of the most common things we hear[...]
Top two tips to stay competitive
Top two tips to stay competitiveAre you finding it challenging to stay competitive?Have you noticed that over the last few[...]
Three reasons to use email marketing
Three reasons to use email marketing Email marketing is dead! You hear it all the time, but in reality, it’s[...]
Three people, three years, three lessons learnt
Three people, three years, three lessons learntAs I come up to our two-year anniversary of starfish marketing making the leap[...]
Nine free things to help you with your marketing
Nine free things to help with your marketingRecently I met with Jade, a local business owner, comedian, student (studying her[...]
Planning & thinking differently
Planning and thinking differently Tomorrow the starfish marketing team will come together in our Albury office for a planning and[...]

Free stuff