The starfish story is the reason Starfish Marketing exists. It reflects and drives my Why!
It's a story of an old man walking along a beach as the tide is going out. The beach is covered with starfish stranded on the sand.
As he walks along, he sees a young child picking up starfish one at a time; thowing them into the ocean.
The man says to the child,
“why are you doing that. There are hundreds of starfish stranded. You're not going to make a difference.”.
The child picks up a single starfish, throws it back into the ocean and says,
“It made a difference for that one.”.