Why your marketing needs more than promotion

Mell from Starfish Marketing smiling while working on her laptop, wearing a denim jacket with the Starfish Marketing logo, sitting in a bright office with green indoor plants in the background.

Most business owners I meet think marketing equals promotion. You know, social media posts, ads, email blasts: the “stuff” you put out there. And yep, that is part of marketing, but it’s only one piece of the puzzle.   Believe it or not, marketing actually covers pretty much every aspect of your business.   It’s […]