Day: 9 November 2025

Why marketing should start with your ideal clients

Mell from Starfish Marketing sitting on a grey couch with a client, both smiling and talking during a relaxed marketing strategy meeting in a bright office.

When I ask business owners who their ideal clients are, I usually get one of two answers. Either a long pause and an awkward laugh, or something like “oh, anyone who needs what we do.”   No. That’s not how this works.   Your marketing strategy should always start with your ideal clients, not your […]