Day: 17 November 2025

How to connect your marketing goals to your business goals

Mell from Starfish Marketing sitting on a couch with a client, both smiling and discussing marketing goals while looking at a phone and notebook in a bright office.

How to connect your marketing goals to your business goals (and stop wasting time on the wrong stuff). Connecting marketing goals to business goals is something many business owners struggle with, often without realising it.   I see a pattern with business owners all the time. They are very clear on what they want for their […]