Marketing lessons from 2025

A woman with short blonde hair smiling outdoors in a sunlit public space, standing under a metal pergola structure with trees and paved walkways behind her.

Every year I take a moment to look back at what actually worked, for my clients and for both my businesses, Starfish Marketing and Mell Speaks.    It helps me see the patterns and work out what’s worth carrying into the next year, and focus on what works rather than what keeps us busy.   […]