Curiosity Beats Assumption

Two women laughing and talking at a business event, representing curiosity, conversation and connection in business relationships.

Lesson 5 from ten years in business The best marketers I know are curious people. Not just professionally curious, although that matters too. Genuinely, fundamentally curious about people. About what drives them, what worries them, what they are actually trying to solve when they go looking for help. And I have come to believe that […]