Day: 18 July 2026

Collaboration Will Always Beat Competition

Three women who each run marketing or marketing related businesses stand together at Starfish Marketing’s 10 year celebration, smiling at the camera. The image includes the words “Collaboration over competition, Lesson 9 from ten years in business”.

Lesson 9 from ten years in business There is a strange narrative in business that there is not enough to go around. I have heard it in almost every industry I have worked in or alongside. The sense that other businesses doing similar work are a threat. That a client who goes to someone else […]