Bigger Is Not the Goal

Mell Millgate, founder of Starfish Marketing, smiling with her partner Josh at Starfish Marketing’s ten year celebration. Josh waves beside Mell in front of a reflective Starfish backdrop, with the words “Bigger is not the goal”.

This one took time. Not to understand intellectually. I could have told you early in my career that success is personal and that bigger is not always better. Those are not complicated ideas. But to actually believe it, to make decisions from it rather than just nodding along with it as a concept, that took […]