4 Things You Can Do If Your Marketing Strategy Doesn't Seem to Be Working
What to do if your Marketing Strategy isn't working
Do you feel like chucking your marketing in the bin with the bin chicken? That your marketing strategy isn't working?
Many businesses find themselves in this situation at one point or another.
The good news is that there are four things you can do to get your marketing back on track!
Let's go chase some bin chickens and have a look at them.
1 Reassess your goals
First of all, take a step back and assess your goals.
Are they still relevant?
Do they need to be tweaked or updated in any way?
Make sure that your goals are still in line with your business objectives.
If they're not, then it's time to make some changes.
It's also important to make sure that your goals are realistic.
If you're not seeing the results you want, it might be time to reassess your approach.
Are you trying to increase brand awareness? Or are you looking to increase sales by a certain amount? By understanding your goals, you can better assess your current marketing activities.
2 Review your current marketing activities
Next, you need to review all of your current marketing activities.
This includes looking at each of the seven marketing p's: product, price, promotion, place, people, processes, and physical evidence.
Yeah, I know… boring marketing jargon. But it's really the easiest way to see what is working well for you and what needs to be improved. And I'll try not to be too technical (apart from marketing p names).
For example, let's say that you sell products through your website. You would want to look at your product and make sure that it is appealing to your ideal clients. You would also want to look at your prices and make sure that they are competitive.
Promotion is another important aspect of marketing. You need to make sure that you are promoting your products or services in the right way. This includes using the right channels and making sure that your message is clear.
Place is also important when it comes to marketing. You need to make sure that your products or services are available in the right places. This includes both online and offline.
People are also important when it comes to marketing. You need to make sure that you have the right people working on your marketing team. This includes people with the right skills and knowledge.
Processes are also important when it comes to marketing. You need to make sure that your processes are efficient and effective. This includes both your internal processes and your external processes.
Physical evidence is also important when it comes to marketing. You need to make sure that your products or services are of the quality your ideal clients expect. This includes both the physical product and the service itself.
By reviewing your current marketing activities, you will be able to see what is working well and what needs to be improved. By making the necessary changes, you will be able to improve your marketing, which should ultimately increase your sales.
3 Understand if your ideal clients have changed
If your ideal clients have changed, it can be hard to keep up. You may have to change your product or service offerings, or the way you market to them. Here are a few ways to tell if your ideal clients have changed:
- Your sales have decreased
- You're not getting as many leads
- Your social media engagement has decreased
- You're not getting as much website traffic
If you notice any of these things, it's time to take a look at your ideal clients.
If your ideal clients have changed, then it's highly likely you'll need to change your marketing. Here are a few things to keep in mind when making the switch.
First, take a look at who your new ideal clients are. What are their demographics and psychographics? What do they like? What do they need? Once you have a good understanding of your new ideal clients, you can start to tailor your marketing to them.
One of the most important things to keep in mind is that you need to be consistent with your message. You don't want to confuse your new ideal clients by sending mixed signals. So, make sure that all of your marketing materials are on point and send a clear message.
Don't be afraid to experiment. You might have to try some new things to see what works best. So, go ahead and test out a few different marketing strategies and see which ones work best for your business. Change can be scary, but it can also be exciting. So, embrace it and see where it takes you!
If you're not sure how to change your marketing to fit your new ideal clients, don't worry. I'm here to help. Book a coffee catch up and let's have a chat.
4 Check if external influences have changed
Finally, you need to check if there have been any changes in the external environment. This includes things like new technology, changes in the economy, or even a change in government policy. If there have been any changes, then you need to adapt your marketing strategy to take these into account.
If you don't keep on top of external influences, then your business could be significantly impacted – and your marketing will need to adjust accordingly.
For example, do you offer a “nice to have” product or service, aka something that's not considered essential? With the current cost of living is skyrocketing (July 2022), consider how much of an impact will this have on your business and what you need to do to manage that.
It's important to keep an eye on what's going on in the world around you, and adapt your marketing accordingly.
A couple of things you can do if you think external influences have changed are:
- take a step back and assess the situation. What has changed? Why do you think it's having an impact on your business?
- talk to your customers. They're the ones who are actually being affected by the change, so they can give you valuable insight into what's going on.
Adjusting your marketing
So, there are four courses of action that you can take if your marketing strategy doesn't seem to be working.
Reassess your goals, review your current marketing activities, understand if your ideal clients have changed, check if external influences have changed, and adjust your marketing strategy accordingly.
Begin by identifying what needs to be changed and then come up with a plan to make those changes. Remember, your marketing strategy should be constantly evolving to help you reach your goals. So don't be afraid to experiment and try new things.
If you do all of these things, then you'll be well on your way to getting your marketing back on track!
I hope this was helpful. If you need help with your marketing strategy, you know what to do… hit that coffee catchup button.