5 tips to get your emails opened
Do your emails get lost?
Do you ever feel like your emails just get lost in people's inboxes?
It can be tough to get your message across when there are so many other emails vying for attention. But with a few simple tips, you can write email subject lines that will get your messages opened every time.
In this blog, I'm sharing five ways to write effective email subject lines that will increase your open rates.
I'll also provide some examples of how you can use these techniques to create successful email campaigns.
So read on and learn how to craft subject lines that will make people want to read your emails!
Tip # 1 Keep it short - no more than 50 characters.
An email subject line should be brief and to the point.
Longer subject lines tend to get cut off, and they can also be overwhelming for the reader.
Keep your subject line short and sweet, and make sure that it's relevant to the content of your email.
Tip # 2 State the benefit of opening the email
Your subject line should tell the reader what they can expect to find in your email.
If you can state the benefit of opening your email, you're more likely to get people to click through.
For example, if you're sharing a new recipe, your subject line could be “Get the delicious new recipe for _____.”
Tip # 3 Use action words to create a sense of urgency
Action words like “new,” “now,” and “free” can help to create a sense of urgency and encourage people to open your email.
If you have time-sensitive information, be sure to include that in your subject line. For example, “Sale ends tonight – don't miss out!”
Tip # 4 Personalise the subject line whenever possible
If you have the recipient's name, you can use it to personalise the subject line.
This shows that you're taking the time to write a message specifically for them, and it can help increase open rates.
For example, “Hi [name], I thought you might like this recipe.”
Tip # 5 Test different subject lines to see which ones work best
The only way to know for sure what works is to test different subject lines and see how your audience responds.
Try out a few different techniques and see which ones get the best results.
A lot of email platforms will offer A/B testing, which is a great way to test how well your subject lines work.
A sneaky 6th tip
Email marketing can be a great way to reach out to your clients and potential clients.
But if you don't have great email subject lines, no one will read your emails!
Spend more time on your email subject lines than email content.
That's right, the majority of people who decide whether or not to open an email do so based on the subject line.
So make sure your subject lines are interesting, informative, and engaging.
A final 7th tip
Couldn't help myself. Here's one final tip and it's a really important one.
Proofread your emails before hitting send!
You want to make sure everything looks good and is error-free.
And that's a wrap!
These are my top five tips (well seven really) for writing really awesome email subject lines.
By following these tips, you can write email subject lines that will get your messages opened every time.
So put these techniques to work and see how they can help you boost your open rates!
Do you have any other tips for writing awesome email subject lines? Share them in the comments below!
And if you need help with your email marketing, get in touch. I'd love to help!