These days, having a solid online presence is absolutely essential for businesses regardless of what size your business is.
And guess what? Optimising your Google Business Page (GBP) is one of the best ways to increase your visibility on the interwebs!
GBP (formerly known as Google My Business page) has a huge impact on how people find and interact with your business.
And the best bit… it's free!
Well, $ free not time free.
But, if you're marketing on a shoestring budget, optimising your Google Business Page is an AWESOME way to become more visible in your local region.
Want to know how to optimise your GBP?
Here's a few tips.
Why Google Business Page Optimization Matters
Let's start with understanding why Google Business Page is so important.
When people search for local businesses or services, Google often displays a list of results. This list includes a map and a selection of nearby businesses that match the person's search query.
Optimising your Google Business Page increases your chances of appearing in this coveted space, which can drive more traffic, leads, and sales to your business.
Sounds easy right. And it is. But remember – it takes time!
Ways to Optimise Your Google Business Page
Claim and Verify Your Page
The first step is to claim and verify your Google Business Page. Go to the Google My Business website, sign up and follow the verification process. This step is crucial because it proves to Google that you are the legitimate owner of the business.
Complete Your Profile
Make sure your business profile is complete and accurate. Include all the essential information such as your business name, address, phone number, website URL, and hours of operation. The more information you provide, the more Google loves you and will make it easier it is for potential customers to find you.
Google will help you here too – giving you an indication of your profile strength.
Add High-Quality Photos
Visual content can play an important role in attracting your ideal clients and customers. So make sure you add the best images of your business, including your storefront, interior, products, and team members.
Images can create a strong first impression and instil trust in your audience.
Collect and Showcase Reviews
This is a great tool within the GBP tools. Google gives you a link that you can share to encourage your happy customers and clients to leave positive reviews on your Google Business Page.
Reviews not only boost your credibility but also impact your visibility in local search results. This is because we know the more positive reviews you have, the more likely Google is to increase your Google ranking.
It's also important to respond to reviews, both positive and negative, promptly and professionally.
Post Regular Updates
Google allows you to post updates, similar to social media platforms. Use this feature to share news, promotions, events, and other relevant content. Regular updates keep your listing fresh and engaging. And Google likes you to do this so, why not make the most of sharing opportunities to showcase your products and/or expertise.
Monitor and Respond to Questions
Another cool feature is that Google Business Page allows people to ask questions about your business. Set this up and answer any questions that come through promptly. Timely responses demonstrate your commitment to customer service and Google loves this.
Track Performance with Insights
Google provides valuable insights about how people interact with your listing. Monitor these metrics to understand your ideal clients better and adjust your profile if needed.
Use Google Ads for Greater Reach
While this isn't a $ free aspect, you can use Google Ads, through your GBP to further increase your visibility. With Google Ads, you can create targeted campaigns that appear above the organic search results, driving more traffic to your website and/or business.
Final Thoughts
GBP is the bee's knees. It helps raise the profile of your business with your local market and certainly makes it easier for you to get found.
So, if you are a small or medium-sized business owner, optimising your Google Business Page should be an essential part of your online marketing strategy. By following these steps and regularly maintaining your listing, you can enhance your visibility in local search results, attract more potential customers, and ultimately grow your business.
