It's time to look back at your 2024 marketing wins and lessons for 2025
2024 is fast coming to an end. And while it’s tempting to roll straight into 2025, it’s worth taking a moment to stop and reflect.
Whether you’ve had a consistent strategy or just been winging it, reflecting on your 2024 marketing wins and lessons for 2025 can help you start next year on the right foot.
What worked? What flopped? What did you do that made you think, “I should’ve started this ages ago?”
Remember, this isn’t about overthinking or creating more work for yourself. It’s just about figuring out what made a difference so you can focus on that moving forward.
What worked well
Let’s start with the wins.
Whether they were big or small, they’re worth celebrating.
Did you finally send out that email newsletter you’ve been meaning to do? Run a campaign that brought in new enquiries? Maybe you showed up more consistently on social media this year, and your ideal clients started engaging with you.
Recognising your 2024 marketing wins helps highlight the areas where you’ve already built momentum.
Ask yourself:
- What marketing activities brought in new business or boosted engagement?
- Which platforms or strategies felt like they really connected with your ideal clients?
- Was there anything that made marketing feel easier or more manageable this year?
The answers to these questions will give you a solid idea of what to keep doing next year.
When it comes to marketing, consistency is key, so that’s why we take note of what worked – so you can do more of that… consistently.
What didn’t hit the mark
Not everything goes to plan, and that’s okay. If something didn’t work, it doesn’t mean you failed; it just means it might not be the right fit for your business or your ideal clients.
Reflecting on your 2024 marketing wins and lessons means looking at both sides; what to continue and what to leave behind.
Some common questions to reflect on:
- Did you spend time on a platform where your ideal clients weren’t active?
- Was there a campaign that didn’t perform as well as you’d hoped?
- Did you start something but struggle to follow through because of time?
For example, if you put a lot of effort into Instagram but didn’t see much engagement, it might be time to rethink your strategy or shift focus to where your ideal clients are more active.
Understanding what didn’t work helps you improve your approach for 2025.
Getting clear for 2025
Now that you’ve looked back, it’s time to look forward.
What do you want your marketing to achieve in 2025?
More ideal clients, better engagement, or maybe just more consistency in how you show up?
Write down your goals so you can start planning how to achieve them. Taking time to reflect on your 2024 marketing wins and lessons for 2025 and setting your goals means you’re building on what’s already working.
Here’s a simple way to approach it:
- Focus on what’s already working and look for ways to do it even better.
- Drop the activities that didn’t deliver results.
- If you have capacity, add one or two new strategies that align with your goals for the year.
For example, if you had great success with email marketing in 2024, make it a priority in 2025.
On the other hand, if social media didn’t perform as well as expected, either adjust your approach or spend less time on it.
Staying consistent
Consistency doesn’t mean doing everything all the time. It’s about showing up regularly where your ideal clients are, with messages that matter to them.
If you’ve struggled with this in the past, think about what might make it easier in 2025.
A few tips:
- Create a simple content calendar to keep you on track.
- Block out time each week or month for marketing tasks.
- Delegate what you can so you can focus on running your business.
Consistency builds the know, like, and trust factor, and trust leads to results. Even small, regular actions can make a big impact over time.
Planning for success
Reflecting on your 2024 marketing wins and lessons for 2025 will give you the clarity you need to plan for success and hit the ground running.
Take the time now to map out your marketing for 2025. You don’t need a perfect plan; a rough outline of what you want to do each quarter is enough to get started.
Here’s how:
- Write down your business goals for the year.
- Match each goal with a marketing activity or strategy.
- Schedule those activities into your calendar so they actually happen.
For example, if your goal is to grow your client base by 20%, you might plan quarterly ad campaigns, monthly email newsletters, and a refreshed website to support that growth.
Making it happen
Marketing doesn’t have to be complicated, but it does need to be intentional. Reflecting on your 2024 marketing wins and lessons for 2025 is the first step in creating a strategy that works for you.
Start the year with a clear plan, focus on what works, and let go of what doesn’t. You’ll thank yourself by the time this blog rolls around again next year.
Make 2025 the year your marketing feels easier, more effective, and less of a hassle.
Need help pulling it all together? Get in touch, and let’s create a marketing strategy that makes 2025 your best year yet.
