Using data to refine and improve your customer journey

Why data matters in shaping your customer journey

Using data to refine and improve your customer journey   So, we’ve covered what a customer journey is, how to understand customer pain points, and how to map out their experience from start to finish. Now, it’s time for the final piece… using data to refine and improve that journey. Just because you’ve mapped it […]

Mapping your customer journey

How to start mapping your customer journey

How to start mapping your customer journey By now, you know that your customer journey isn’t just about the point of purchase, it’s about every step your ideal clients take before, during, and after they work with you. In our first blog in this series, we covered what a customer journey is and why understanding […]

Understanding customer pain points

Understanding customer pain points

Understanding customer pain points If you read my last blog on what is your customer journey, you will have learned that your customer journey is about the steps your ideal clients take before deciding to work with you. A big part of the customer journey is recognising what’s stopping your ideal clients from moving forward […]

What is a customer journey and why does it matter

What is a customer journey

If you’ve ever wondered why some marketing campaigns hit the mark while others miss the mark, the answer often lies in how well you understand your ideal clients.  This is where the concept of your customer journey comes in.  It’s not as complicated as it sounds. It’s about getting into your clients’ heads, understanding their […]