Category: Websites

How to write website copy that converts

Smiling woman with blonde hair wearing a white t-shirt stands in an open doorway, holding the door with one hand. A small sign on the door reads "open – come on in." She appears warm and welcoming, creating a friendly first impression.

Have you ever visited a website and thought “what does this business actually do?”.   If you’ve been following the website optimisation blog series, we’ve already covered why your website is your best marketing tool, how to improve your website UX, and the essential updates to make in 2025. Now it’s time to talk copy, […]

Essential website updates for 2025

Smiling woman with shoulder-length grey hair wearing a denim jacket stands between two large colourful panels, one red and one yellow. She is looking directly at the camera with a friendly, confident expression. The background is bright and playful, creating a welcoming and energetic vibe.

If it’s been a while since you touched your website, now’s the time to give it a proper look. Not a “yep, it still loads” look. I mean a real look.   Because even if it was working fine a year or two ago, things have shifted. Search has changed. User habits have changed. AI […]

Improving website UX for better engagement

Close-up of a woman’s hands typing on a black laptop keyboard at a wooden desk.

In the first blog in this series, I talked about why your website is your best marketing tool, and I mentioned that sometimes, all it takes is a few simple updates to improve your website UX for better engagement.    Because even the best-looking website won’t do much if people don’t want to stick around […]

Your website is your best marketing tool

A woman with blonde hair wearing a white shirt is typing on a black laptop at a wooden table.

If you’ve ever heard someone say “websites are dead,” they’re wrong. Your website is your best marketing tool.    Even with the rise in AEO (Answer Engine Optimisation), and zero-click searches, your website is still your most powerful piece of marketing.    FYI AEO focuses on being selected as the direct answer by AI systems […]

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