Category: Websites

Improving website UX for better engagement

Close-up of a woman’s hands typing on a black laptop keyboard at a wooden desk.

In the first blog in this series, I talked about why your website is your best marketing tool, and I mentioned that sometimes, all it takes is a few simple updates to improve your website UX for better engagement.    Because even the best-looking website won’t do much if people don’t want to stick around […]

Your website is your best marketing tool

A woman with blonde hair wearing a white shirt is typing on a black laptop at a wooden table.

If you’ve ever heard someone say “websites are dead,” they’re wrong. Your website is your best marketing tool.    Even with the rise in AEO (Answer Engine Optimisation), and zero-click searches, your website is still your most powerful piece of marketing.    FYI AEO focuses on being selected as the direct answer by AI systems […]

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