Content is King

Have you heard the expression “Content is King”?

It’s often used when referring to marketing activities – particularly in the digital marketing world.

(If you’re interested in an explanation of where the phrase came from check out this article from Textbroker.)

So, why is content king?

To put it simply, great content can help you grow your business.

And here are three ways content does just that.

1. It makes your email marketing even more valuable

You've got mail with envelope, heart and smiley face.

We talked about the importance of email marketing a couple of weeks ago. Email marketing helps you build an ongoing relationship with your market. And the more people know, like and trust you, the more likely they are to purchase from you (and purchase from you more often).

Therefore, the content of your email marketing needs to be something useful, interesting or inspiring to share. 

We all complain about the number of emails we get, but the reality is if we are getting emails that provide value we read them. If we don’t think they are of value, we simply unsubscribe.

Make your email marketing even more valuable by considering your markets needs and wants when creating and sharing your content.

Create content that your market actually looks forward to receiving and watch your sales grow.

2. It drives traffic to your website

If you read the article by Textbroker, “Unique, high-quality and current content is essential for good ranking in search engines…”

Basically, the better the content on your website the better the search engines, like Google, rate you. And that results in better search results (otherwise known as Search Engine Optimisation or SEO).

At the end of the day for people to click through and visit your website, you need to on page one, (if not at number one). If you want to know why these ratings are so important, Smart Insights share data on the click through rate based on position of search listings.

Basically, if you're not in the top three listings the chances of someone visiting your website are very, very slim. So, making sure your content is relevant for your market is key. 

Remember though, it’s not a case of writing some great content, setting and forgetting. Fresh content on your website is important - even Google acknowledge this.

If you want some tips on improving your search ranking, read this blog from back in 2017, five things I did to get on page one and four of them are free.  It's still relevant for today (note, number five was Update Your Content Regularly).

3. It will make your social media more engaging

When it comes to social media, engagement is what gets the big thumbs up from the different social media platforms. If you're getting great engagement (comments, sharing, etc) it then increases the reach of your posts.

Social media engagement comes from providing content of value.

That means it’s essential to post content that is entertaining, helpful, inspiring, educating, or that creates a community connection.

This can be delivered through videos, podcasts, images, stories, and the like. The key is to make your content so interesting that people do more than just like your post. They comment, they share it to their page or even better, they share via messenger directly to someone.

You can make your posts more engaging by creating a two way conversation. Ask questions, respond to comments, ask opinions, post funny things, share personal stories. The list goes on.

If you can create engaging content, chances are the social media platform will reward you, and your post will appear in front of more people, creating increased awareness of you and your business.

At the end of the day, if you are creating content that is valuable and that is tailored to your market (your ideal clients) then it will help you:

  • build a stronger and ongoing relationship with your marketing
  • increase traffic to your website
  • make your social media more engaging and improve your reach

The flow on from that is increased visibility and credibility, and increased sales.

And that is why content is king.

Are you finding it challenging to create fresh, valuable and engaging content on a regular basis?

Let's catch up and see if we can help you. 

Book your free discovery session. We'll have a chat about what you find most challenging and see if we can provide a solution that suits you. 

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