Five more awesome Facebook posts you can do.
Following on from last week’s blog, Five awesome Facebook posts to help you create engagement, here are five more awesome Facebook posts you can do.
1. UGC (you'll have to read below to find out what it is)
3. Reviews and testimonials
1. UGC (User-Generated Content)
Have you heard of User-Generated Content?
Otherwise known as UGC, it’s where you share content from other people.
It’s not copying their content and using as your own, it’s sharing their content. (Using the Share button on their post).
The important thing is to make sure the UGC you are sharing is relatable to you and your audience (target market), and you should tag the person or business that you are sharing.
It’s also a good idea to ask their permission first – especially if you don’t have an existing relationship with them.
Who doesn’t love a cute pet!!! Nobody, that’s who.
There’s a reason pet videos and photos are so pupular (did you see what we did there???). Because everyone loves a cute pet.
Tap into what people love and share your favourite pet moments. They can be cute, funny, daggy, etc.
Showcase your pet’s personality too. And ask people to share photos of their pets or their pet stories.
3. Reviews and testimonials
Share your customer love.
When someone gives you a great review, share it in a post. You can either turn it into a styled post or share it directly from the review in Facebook.
And always thank people for their feedback.
Everyone has an opinion and posting a poll is a great way to engage your followers.
Not only does it give the ability to express their opinion, it gives you insights into your target market.
Play it safe though and avoid any really polarising and controversial topics. Think of it like a dinner party, avoid politics, sex and religion!!
Facebook loves video’s and the almighty algorithm will reward you for posting videos.
You can do live video’s or pre-record them.
They don’t have to be too long (we’re not talking movies here) and if they’re done well you can expect better engagement than a standard post.
Lot’s of people shy away from being in front of the camera. So, if it really, really, really puts you waaaaaaay outside your comfort zone, do a behind the scenes video of your manufacturing process. Or video opening a package that’s been delivered. Or find someone in your team who is happy to do videos. Or, or, or…this list goes on for the variety of videos you can do.
And if you can afford professional videos then do it. It will be worth the investment.
Finally, remember the best type of Facebook marketing is marketing that will engage your audience. And to do that you need to understand them.
So, make sure you’re really, really clear on your audience is.
If you don’t know, try using this ideal client worksheet to figure out who they are. And then create your Facebook content to engage them.
If you need help with your Facebook marketing, get in touch. We'd love to help you.