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If you’ve been around Starfish Marketing for a while, you might remember that we used to use video quite a bit. Then, like many business owners, it slowly dropped off the list. Not because it didn’t work, but because, well, time.
Between client work, strategy sessions, and everything else that comes with running a business, creating videos just kept getting pushed to the bottom of the to-do list.
But I know how powerful video is for building connection and visibility. So, this year I decided it was time to walk the walk again and brought in a professional to help make it happen. (Because even marketers need marketers sometimes – after all we all have our specialities.)
Here’s why video still deserves a place in your marketing plan.
1. It’s what people want
People are watching more video than ever.
In fact, video now accounts for the majority of online traffic, and short-form content like Reels, Stories, and TikToks are leading the way.
Whether they’re scrolling Instagram, checking LinkedIn, or researching on Google, your ideal clients are engaging with video daily.
So, if your business isn’t showing up in that space, chances are you’re missing opportunities to connect.
2. It’s an easy way to connect
Video helps people see who you really are and that builds trust faster than a paragraph ever could.
It’s not just about polished productions. A short, genuine clip explaining your service, sharing a behind-the-scenes moment, or answering a common client question can do wonders for your credibility and relatability.
Even better? You don’t need a big budget to do lo-fi videos. A smartphone, a clear message, and decent lighting can go a long way.
3. It’s easier than ever to create
The trick is to plan and batch your content. Record a few videos in one go so you’ve got a bank of content ready to roll out — it’s a much more efficient way to stay consistent without constantly feeling like you have to come up with something new.
That’s exactly how we approach our Starfish Marketing YouTube channel. Our Marketing Tips videos are short, simple, and recorded in batches to make the most of time and momentum. They’re proof that you don’t need to overcomplicate it — just start, plan smartly, and keep showing up.
And if you want to take things up a notch, working with a professional videographer can help your content look great and save you hours.
That’s exactly what I did (for both the YouTube videos and recent social media reels), because if you’re going to invest your energy, it should count.
4. You can use it everywhere
One of the best things about video is its flexibility.
You can:
- Add it to your website to boost engagement and time on page
- Share snippets on LinkedIn or Instagram
- Include a short clip in your emails
- Use it in ads or presentations
A single video can be repurposed in multiple ways, helping you reach people wherever they prefer to engage. (And if you know me, you know I love anything that saves time.)
5. It helps you get found
Search engines and social platforms love video. When done strategically, it can improve your visibility and increase the chances of your business being discovered online.
Adding video to your website can help with SEO because it keeps people on your site longer and signals to Google that your content is valuable.
So, if you’re aiming to show up when someone searches for a marketing agency in Albury Wodonga, or anywhere, really, video can help you get there.
6. It gives you content for days
If you’re already short on time (and let’s face it, who isn’t?), video can actually make your content creation easier.
One well-thought-out video can be turned into multiple smaller pieces of content.
You can:
- Cut it into short clips for Instagram or LinkedIn
- Pull quotes or key points to use in graphics or carousel posts
- Turn the script into a blog or email
- Use stills for your website or behind-the-scenes posts
And if you’re working with a videographer, most will also capture b-roll (those extra shots that show your workspace, product in use, or your team in action). That footage is gold. You can use it across your website, in ads, or as filler for future videos when you don’t have time to record new content.
Instead of constantly starting from scratch, you’re getting more mileage from the work you’ve already done.
That’s the beauty of video, it’s not just one piece of content. It’s the starting point for a whole stack of marketing activity.
Walking the talk with your marketing
If you’ve been putting off video because it feels too hard, too awkward, or too time-consuming, I get it.
But like most things in marketing, once you make a start (and have a plan behind it), it becomes a whole lot easier.
At Starfish, we work with local videographers to manage the whole process for our clients, from writing the brief to overseeing the shoot and making sure it actually happens. Or, if you’d prefer a simpler, lo-fi approach, we can help with that too (check out our interviews with Kirkley Gardens residents).
Start small, stay consistent, and don’t be afraid to get help. Your ideal clients want to see you, hear from you, and connect with the person behind the business, and video is one of the best ways to make that happen.
Feel free to connect with me if you would like to discuss introducing video into your marketing strategy.
Common questions about using video in your marketing
1. What types of videos work best for small businesses?
Start with short, simple videos that answer client questions or show what you do. Think quick tips, behind-the-scenes clips, testimonials, or short explainers. Keep it authentic — it doesn’t have to be perfect, it just needs to be you.
2. How often should I post videos?
Consistency matters more than frequency. Start with one video a month, then increase it once you get comfortable. Batching your filming days makes it easier to keep up without it taking over your week.
3. Do I need a professional videographer?
Not always. Smartphones can produce great results if you plan your lighting and sound. But if you want something polished, or just don’t have the time, working with a videographer (and having someone like Starfish manage the process) can save you a lot of stress and deliver a better end result.
