If you google “reasons to use video marketing” a plethora of articles come up, ranging from five to 25 reasons you should use video in your marketing.
And, you may have noticed that at starfish marketing, we are now including video’s in our blog and social media.
Perhaps you’re wondering why – if you haven’t already read one or many of the articles above.
Well, there are a number of reasons. Really, our reasons align with lots of the reasons shared on the internet already – so we’ll keep it short and sweet.
1. It's what people want
Demand for video content is growing at a fantastically rapid rate. According to this Forbes article, a third of all the time people spend online is dedicated to watching videos. And that number is growing.
2. It's an easy way to share information
We live in a fast paced world, and video marketing is one form of online marketing that is quick and easy for people to consume. This means video marketing provides value, relevance and the flexibility that people are looking for in their on-the-go lifestyle.
3. It's easy to use
With the advancements in technology, and an increasing number of applications available, it is much easier, quicker, and cheaper to create videos.
While online videos are no longer the domain of videographers if you want something done beautifully and properly – bring the experts in. I recommend talking to Hannah and Rachael at Rooftop Media.
4. You can mix it up
Video content can be used in marketing in a lot of different ways. For example:
- To explain a product or service
- To tell a story, for example the starfish story
- To summarise a blog (or tell a blog via video, ie vlogging)
- To conduct a webinar
The list goes on…
5. It improves your SEO
According to video explainers, adding a video to your website can increase the chance of a front page Google result by 53 times. Of course, that’s when you do it right, and have a strategy behind it. If you're not sure how to start improving your SEO, check out the six things I did to move from page five to page one (and four of them are free).
There are many other reasons to include video in your marketing. If you want to know more of them, feel free to give me a yell, or ask Google.
In short, video can and should play a key role in your marketing.
However, and you know this is coming if you read my blogs regularly, having a strategy behind your video marketing is vital. Your video marketing success depends on combining compelling content with appealing imagery and understanding what you want it to achieve.
Feel free to connect with me if you would like to discuss introducing video into your marketing strategy.