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Marketing blogs full of tips and info and without all the marketing jargon
Marketing shouldn't be hard or scary, but if you're not a marketer it can seem that way.
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Using data to refine and improve your customer journey
Using data to refine and improve your customer journey So, we’ve covered what a customer journey is, how to understand customer pain points, and how to map out their
Mapping your customer journey
How to start mapping your customer journey By now, you know that your customer journey isn’t just about the point of purchase, it’s about every step your ideal clients take
Understanding customer pain points
Understanding customer pain points If you read my last blog on what is your customer journey, you will have learned that your customer journey is about the steps your ideal
What is a customer journey and why does it matter
If you’ve ever wondered why some marketing campaigns hit the mark while others miss the mark, the answer often lies in how well you understand your ideal clients. This is
Marketing Spaghetti
Stop throwing marketing spaghetti at the wall. You’ve probably heard me mention ‘marketing spaghetti’ a fair bit. It’s one of my go-to ways to explain what happens when marketing isn’t
The difference between a marketing strategy and a marketing plan
The difference between a marketing strategy and a marketing plan In my last blog for 2024, we covered planning your 2025 marketing strategy and if you’ve done that (before 2025),