Friday 13th and Marketing
From a marketing perspective, Friday 13th being unlucky is quite interesting as it's a fairly global phenomenon. So how did it start?
Well, apparently no-one really knows where the superstition all started. But, one of the most popular stories stems from Friday 13 October 1307, when hundreds of Knights Templar were arrested and burnt across France. As unlucky goes that ranks up there.
So if this story is the beginning of the Friday 13th superstition, it would originally have been spread by word of mouth (still, in my opinion, the strongest form of advertising).
And it has continued over the centuries.
Well the promotion of it has changed with the times.
Essentially the story has been promoted using the various marketing mediums and platforms available at the time. For example the timeline might look like:
- Word of Mouth
- Social Media
- What next???
711 years – that's a pretty strong marketing strategy!
And, it's certainly a strong case for regularly reviewing and your marketing promotion strategy!
How often do you review your promotional strategy?