How to create consistent marketing efforts

Wondering how to create consistent marketing efforts?

 

If you’ve ever felt like marketing is something you only get to when you have time, you’re not alone. Marketing often gets pushed aside when you’re busy managing clients, staff, and day-to-day operations. 

 

This came through strongly in a recent survey too, with 82% of business owners saying balancing marketing with other business responsibilities is one of their biggest challenges.

 

However, there are practical ways to keep your marketing on track without it becoming overwhelming. If you’re still figuring out how to juggle marketing with everything else you do, you might find these tips on balancing marketing with other business priorities helpful.

 

Now, let’s talk about how to create consistent marketing efforts. Because even the best strategies won’t work if they’re only done sporadically.

 

1. Set a realistic marketing schedule

Consistency doesn’t mean doing everything, everywhere, all at once. It’s about finding a rhythm that works for you and sticking to it.

 

Start by setting a realistic marketing schedule:

• Choose how often you can commit to marketing (daily, weekly, monthly, or something else). Whatever feels doable for you. 
• Focus on one or two key areas where your ideal clients are most active – where they hang out or “play”. For example, are they on Instagram or LinkedIn. Or are they YouTube fans. 
• Block out dedicated time for marketing tasks in your calendar AND stick to them. Make this time Do Not Disturb time.

 

The trick is to pick a schedule you’ll actually stick to. Honestly, showing up twice a week beats posting every day for a month and then going missing.

 

2. Create a simple marketing plan

One of the biggest reasons marketing feels inconsistent is that it’s done last minute.

A simple plan helps take the guesswork out of it and makes it easier to stay on track.

• Plan ahead: Use a calendar to map out your marketing. Socials, emails, website updates, networking, ads. Whatever it is you do, plan for it.
• Batch where you can: Block some time to write a few posts, queue up emails or check your website so you’re not scrambling later.
• Repurpose your efforts: Turn a blog into social media posts, a case study, or an email. Share event photos in your next email or on your website.

 

When you plan your marketing activities ahead of time, you avoid the last-minute scramble and those “what the hell do I share today” moments.

 

3. Automate where it makes sense

Alright, so I know everyone’s talking about AI at the moment, (the good, the bad, the ugly) but honestly, it can help.

 

Tools like ChatGPT, Grammarly, or Canva's AI features can speed up writing captions, pulling together blog outlines, or even coming up with some content ideas. Just make sure you review and personalise anything AI creates, so it still sounds like you. 

 

Also – the best rule when instructing AI is “garbage in, garbage out”. Be detailed in what you instruct and provide clear information about your goals, your ideal clients, your brand, tone of voice etc. 

 

And while we’re on making life easier, automation helps keep your marketing ticking along when things get hectic.

 

Some ways to make marketing easier and save heaps of time include:

• Scheduling social media posts in advance using tools like Meta Business Suite, Later, or Social Pilot.
• Setting up automated email sequences for new leads or client follow-ups.
• Using templates for emails, proposals, or social media graphics.

 

Automation’s not about replacing you – it just stops your marketing falling off a cliff when you’re busy.

 

4. Stick to what works

One reason marketing feels inconsistent is because you try to do too much. Instead of being everywhere, just focus on what actually works for your business:

• Website and content updates: Keep your site fresh so people can find you.
• Social media presence: Show up where your clients are, even if it’s only a couple of times a week.
• Email marketing: Regular emails keep you in front of the people who already know you.

 

When you focus on a few high-impact activities rather than trying to be everywhere and do all the bright shiny marketing things, it’s much easier to be consistent. And your marketing is more likely to actually deliver results.

 

5. Track what’s working (and change what’s not)

Marketing isn’t about doing the same thing forever. It’s about learning what works and tweaking as you go.

 

So, make sure you:

• Keep an eye on your socials, website traffic, and email stats.
• Work out what gets people engaging and what doesn’t.
• Change it up if something’s not landing.

 

Consistency doesn’t mean sticking to something that’s not working. It means showing up regularly and improving as you go.

 

Making consistency work for you

Building consistent marketing efforts isn’t about adding another thing to your to-do list. It’s about making marketing part of how you do business, so it becomes just another thing you do (like paying your bills or checking your emails).

 

Next up, we’ll look at how to prioritise your marketing tasks, so you know exactly where to focus your energy.

 

And if you’re ready to get your marketing sorted but don’t know where to start, let’s have a chat. It’s literally what I do.