How to do a mid-year check-in for your business

Well, the midway point of the year is upon us which means it's time to pause and conduct a mid-year check-in for your business.

This check-in is a crucial opportunity to re-evaluate your strategies, identify accomplishments, track progress against set objectives, and explore areas for improvement.

So, let's get started on how to conduct a thorough mid-year check-in to help you to navigate the second half of the year.

Identify Your Current Situation

The first step in your mid-year check-in is to gain clarity on where your business currently is. This includes developing an understanding of what has been achieved up until now.

Consider setting aside time to assess the performance of each area within your business – finances, processes, operations, marketing and sales. Make sure to include both positive and negative experiences within your review.

You should also take a moment to reflect on any changes that have occurred over the past 6 months which may be impacting – or likely to impact – your business’ performance.

Examine Your Goals

Your mid-year check-in should include review of the goals you have set for your business. Reviewing your goals helps you understand how effective your strategies are. This also helps you  work out any areas that need improving or adjusting.

Think about what targets you have set – are you on track to reaching them?

If it looks like you’re not on track, then you need to work out if your goals are realistic or is it the strategies you have in place are not the right ones.

Remember to be honest with yourself, and be realistic about what you can achieve in a reasonable amount of time. This will help to ensure that you're setting realistic objectives and expectations for the remainder of the year. If your goals are realistic then it’s time to review the strategies you have in place and understand why you’re not on track to achieving your goals.

Review your strategies

Your next step in your mid-year check-in is to take the time to review your strategies, and understand why they are or are not delivering the desired results.

This is a great opportunity to take stock of what’s working well, and what needs changing. Consider what’s been successful for you over the past 6 months. Also look at whether those strategies will still be viable for the next 6 months.

Additionally, don’t forget to review the resources and budget that have been allocated to each strategy. Understanding the return on investment for each strategy will help you know where additional resource or funding may be required in order to achieve your goals.

For your strategies that are working well, identify why they are performing well and/or better than other strategies. Is it the execution, the approach, the timing, or the team that's driving its success?

Once you know why these strategies are successful, you can make them even stronger. This could mean allocating more resources or replicating the same principles to different strategies or areas across your business.

Remember, if you want to make the most of your successful strategies, it's all about gradual progress. Consistency and adaptability are key. Keep an eye on how your strategy is performing, listen to feedback, and make the necessary tweaks. This way, not only will you maintain your strategy's success, but you'll also keep improving and taking it to the next level. You got this!

For those strategies that may need improvement, take a moment to brainstorm ideas on how they can be improved. You should also think about if it would be better to replace them with different strategies that will give you a better return on your investment.

You may even want to consider consulting with an expert in the area you're looking to develop (marketing, sales etc). Having an external perspective can help you identify potential opportunities that you may have missed, as well as any challenges that could arise.

Track Performance Regularly

Finally, commit to tracking performance on a regular basis going forward. This will help you stay on top of any potential issues or challenges that arise throughout the rest of the year, and adjust your strategies as needed.

Consider creating a tracking system that you can use to monitor progress, set alerts for upcoming deadlines, and track performance against key objectives. This will help keep you accountable and ensure that nothing falls through the cracks.

By conducting regular mid-year check-ins, you can gain an invaluable insight into your business performance and stay on track with your goals. Doing so will ensure that the second half of the year is just as successful as the first.

Utilising Professional Advice

If you're feeling overwhelmed or unsure about how to conduct your mid-year check-in, don't hesitate to reach out. I'm here to help.

Remember – a mid-year check-in is an essential part of running a small business. It's important to take time to review your business, and make any necessary adjustments so you are on track to achieve your goals.

By investing in yourself and your business, you can make sure that the second half of the year is just as (if not more) successful as the first.

Final Thoughts

Conducting a mid-year check-in is an essential part of running a small business – it allows you to re-evaluate your strategies, identify accomplishments, track progress against set objectives, and explore areas for improvement.

By taking the time to assess your current situation, examine your objectives, make adjustments as necessary, and track performance regularly, you can ensure that the second half of the year is just as successful as the first.

So, what are you waiting for? Get started on your mid-year check-in today! It's an opportunity to review your efforts and set yourself up for success in the second half of the year.

Good luck!

If you need help making your marketing happen, lets have a coffee and a chat.

More to explore

7 types of social media posts that get results

A Guide to Boost Your Online Presence