LinkedIn Vs Facebook

Two of the major players in the business world, social media wise, are Facebook and LinkedIn.

There are differences between the two that are important when it comes to using either (or both) platforms with your marketing.

Before we go into those differences though, it’s important to understand your target market, who they are, and where they are online.

Why? Because there’s no point spending your time and money marketing on LinkedIn if your market isn’t active there.

Spend your precious time and your hard-earned dollars where your market is.

Now, it could be that your market, your audience, is on both Facebook and LinkedIn. And given both platforms are major players in the social media world, chances are your market is on both.

If this is the case, it’s important to remember that the platforms themselves are different and therefore your approach should be different for each platform.

Having a basic understanding of the differences between Facebook and LinkedIn can help you work out your marketing approach.

What's the difference

Facebook and LinkedIn tend to be used for two very different reasons.

Think of LinkedIn as a professional networking platform and Facebook as a more relaxed, social environment.

LinkedIn is considered the leading professional platform globally. It’s a place where you can connect (online) with colleagues, clients and potential customers, and professionals across your industry and aligned industries. It’s a place where you can share information that positions you as the expert in your field.

Facebook is more like hanging out with workmates, friends and family. Where you can share information that positions you as the expert in your field, or as having the best products. And you can also share behind-the-scenes information, or personal information about you, your business, your team, that creates a connection and have a conversation with your audience, with your potential market.


Now, just because the two platforms are different doesn’t mean you can’t use them both in your marketing – especially if your market is active on both platforms.

This means understanding the psychographics of your market are important.

Psychographics are sort of like demographics but are more focused on the why rather than the who. Psychographic information might include your customer's values, hobbies, and understanding what's important to them.  

Understanding your customer's psychographics is important because people buy on emotion and justify the decision later.

That means connecting emotionally with your market is important. And it's easier to do that when you understand the psychographics of your market.

Because Facebook is a more relaxed, social environment - it also tends to be easier to connect emotionally with your market.  

So, generally speaking, you could use Facebook to make the emotional connection with your market. And then use LinkedIn to share the more professional information that justifies the decision to purchase. This is, of course, if your market is active on both platforms. 

Same information - said differently

You do need to be conscious of the style of posting that you do and the content you share on each platform.

And that comes down to having a plan for each (yes, I can hear you groaning – yet another plan!!!).

Don’t stress too much. You don’t need to create vastly different content for each platform – it’s more about making some slight changes to your language or the images you use. And understanding what’s going to work better on Facebook than LinkedIn, or vice versa.

In the examples below we have changed the image and slightly changed the text. 


One of our key beliefs at Starfish Marketing is that we should have fun. It's so important that it's even in our position descriptions! ⁠

This photo of our Director, Mell, with her partner, Josh, at the Albury Wodonga Business Awards, is a great example of living that belief!⁠

What’s one of the key beliefs you have in your business?


One of our key beliefs at Starfish Marketing is that we should have fun.  ⁠

Our whole crew attended the Albury Wodonga Business Awards as sponsors of the Outstanding Small Business Award. We had such a fun night celebrating the amazing businesses in our region.

What’s one of the key beliefs you have in your business?

Can you see the difference between the two?

They are basically sharing the same message (having fun is a key belief of starfish marketing), but in a different way to better engage with the audience in the different platforms.

So, when you're building your social media content plan, you don't have to go into too much detail. Focus more on the message you want to convey. Then when you are creating your content, adjust slightly to suit the each platform. 

In our social media content plan we had simply identified having fun as the key message for the posts. 

It might take a little more time to differentiate between the two platforms, but it will be worth it, as you will better connect and engage with your market. 

Back to the beginning

Both Facebook and LinkedIn can be beneficial for your business. At the end of the day, it comes down to is which platform your audience interacts with more and what they prefer to use.

And that takes us back to the beginning.

Know where your customers spend their time on social media. Then you can develop your strategy and connect with them effectively.

If starting off on both platforms seems to much then choose the platform that your audience, your target market is most active on and focus there. You can read more about that here.

If you're not sure which social media platform your business should be on, let's have a no-obligation chat to see how you can get started building your digital presence and engaging your market (audience). 

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