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It all started with a road trip
Years ago I travelled to Adelaide with my partner, Josh. We stopped in a town called Kaniva.
There was a shop called The Purple Starfish and that's where I first heard the starfish story.
That story resonated with me so much, that years later I named our company after it.
Today I have an office in Albury/Wodonga and clients located across NSW and Victoria.
Find out more about working with me with here.
The Starfish Story
The Starfish Story is a story of an old man walking along a beach as the tide is going out. The beach is covered with starfish stranded on the sand.
As he walks along, he sees a young child picking up starfish one at a time; throwing them into the ocean.
The man says to the child,
“why are you doing that. There are hundreds of starfish stranded. You're not going to make a difference.”.
The child picks up a single starfish, throws it back into the ocean and says,
“It made a difference for that one.”.
And then...
I believe...
I believe marketing can make a real difference to business; that we have a responsibility to make a difference in our communities; and that we can have fun along the way.
When businesses are successful and growing, communities are successful and growing.
So my Why is to make a difference – even if it's only through little actions, one starfish at a time.
Oh, and to have fun doing it. Because life is too short not to have fun.
Like the starfish story, let's make a real difference together.
Vision
A world where successful businesses contribute to creating a positive, fun, and successful community.
Mission
Help businesses achieve their goals through marketing services that deliver results.
Create a positive impact for the broader community by being connected and involved.
Have fun in everything we do and make sure our clients have fun too.
Starfish Marketing In the Community
I truly believe that we have a responsibility to make a difference in our communities and I'm privileged to be in a position to support a variety of organisations in our local Albury/Wodonga region.
If your organisation needs marketing support, let's chat to see if I can help.
Social Media Support
Providing pro bono social media support to the City2City RunWalk since 2020.
Goal: help raise the profile of the event to maximise event participation and therefore fund raising for Albury Wodonga Health.
In 2023 the event raised the most funds in it's history, $130,000.
Starfish Marketing provided social media support from 2021 to 2024.
Website & Marketing Support
AWCC was a non-profit organisation working with our community members to make great things happen!
Starfish Marketing provided pro bono website build, copy writing, and content development, as well as providing marketing advice and guidance from 2019 to 2025 when AWCC closed down.
Website
Rutherglen Beefsteak and Burgundy Club pro bono website build, copy writing, and content development since 2022.
Major Sponsor & Grant Sponsor
Business Women Albury Wodonga is an initiative of Albury Business Connect (ABC) and Business Wodonga (BW). Formed in 2009 to cater specifically for the needs of business women locally, Mell was on the founding Committee and Chair from 2011-2013. Starfish Marketing has been the Platinum Sponsor since 2020.
The Business Women Albury Wodonga Grant provides funding to support female business owners to establish, grow or develop their local business. Starfish Marketing was a founding sponsor of the Grant in 2023, and continued that sponsorship in 2024 and 2025.
Border Trust Give 500 Donation
GIVE500 aims to highlight unmet needs in our community, to increase involvement in philanthropy across the region and support life-changing community programs.
Starfish Marketing commenced donating annually to Give 500 in 2021.
Pink on the green
Level 1 Sponsor
An annual event to raise funds for the Albury Wodonga Regional Cancer Centre Trust Fund Inc.
Starfish Marketing was a Level 1 Sponsor for 2022.
Albury Wodonga Business Awards
Category Sponsor
Starfish Marketing sponsored the Outstanding Small Business Category from 2019 to 2021, and in 2023, sponsored the Excellence in Professional Services Category.