the starfish story
I always get asked, “why the name starfish marketing”. Well, it goes back to a story I heard many years ago.
It’s a story of an old man walking along a beach as the tide is going out and the beach is covered with starfish stranded on the sand.
As he walks along he sees a young boy, picking up starfish one at a time, throwing them back into the ocean.
The man says to the boy, "why are you doing that, there are hundreds of starfish stranded - you're not going to make a difference".
The boy picks up a starfish, throws it back into the ocean and says "it made a difference for that one".
The starfish story has always resonated with me and is the reason starfish marketing exists. I believe marketing can make a real difference to business, that we can make a difference in our communities and that we can have some fun along the way.
starfish marketing aims to make a difference for businesses by helping with the "how to" of marketing.
To make a difference in our community we provide pro bono services to local charities and organisations.
And we do all this while enjoying and embracing life and laughter, and having fun.
Like the starfish story, let’s make a real difference together.
~ Mell Millgate, great at marketing stuff
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