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What does your brand say?
What does your brand say about you? Who are you? Did you hear that song when you read the title of this article? “Whooooooo are you? de do de do… No, just me? Oh well – I must have watched too many episodes of CSI in my past. Anyway, onto “Who are you?”. Today, I’m […]
6 questions to ask before rebranding
6 questions to ask before rebranding To rebrand or not – that is the question! And why address this question? Well… I had a conversation with a friend who is also a business owner. A friend who is thinking about re-branding her business. She wanted to know what I thought. My first question was […]
A question about brand
A question about Brand I was recently asked a question about branding. It was: “If a BRAND is more than just a logo and a set of colours, what other things can we design, build or decide – that positively affect how people feel about us? That help us stand out?” That question was followed […]
How do you do a brand audit?
Yes, we know, the word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business. And really, it’s not that hard. There are six steps involved: Identify gaps Develop an action plan Budget Prioritise Implement Annual review The first step in creating brand consistency is […]
Four reasons brand is important
Your brand is more than a logo. There are a number of reasons your brand is important. And having brand consistency throughout every aspect of your business is vital. Over the next few weeks we are going to take you through the steps to create brand consistency throughout your business. Starting with four reasons your […]