In my last blog, I wrote about 2024 marketing wins and lessons for 2025, sharing why reflecting on what worked (and what didn’t) is so important. Now it’s time to take those insights and plan your 2025 marketing strategy.
Having a clear plan means no scrambling in January, no guessing what to do next, and no wasting time on things that don’t work. Instead, you’ll be starting the year focused, prepared, with a clear plan that keeps your ideal clients engaged and your business moving forward.
And honestly, wouldn’t that feel so much better than winging it?
Let’s break it down and get your strategy sorted before the year’s out.
Start with your goals
Before diving into the details, take a step back and think about what you actually want to achieve next year.
- More ideal clients?
- Higher revenue?
- Better engagement?
- Something else?
Write those goals down. Seriously, do it. A written strategy means you’re 313% more likely to report success.
Plus, having clear goals in front of you makes it easier to create a plan for your 2025 marketing strategy that supports them.
Knowing what you want to achieve gives your marketing purpose and direction.
Know where your ideal clients are
Your marketing will only work if you’re showing up where your ideal clients spend their time.
If you’re not sure, look at what worked in 2024.
- Did your social media posts get traction?
- Were your email newsletters opening doors to new opportunities?
- Did you notice any patterns in how your ideal clients responded?
A word of advice: don’t try to be everywhere. It’s better to focus on the platforms or strategies that actually connect with your ideal clients. For example, if Instagram was your sweet spot in 2024, double down on that.
Define your marketing messages
A clear and consistent marketing message is essential for connecting with your ideal clients. This is the core of what you want your audience to understand about your business – the “why” behind what you do and how you’re the solution they need.
To define your marketing messages, start by asking yourself:
- What problems are you solving for your clients?
- Why do they choose you over your competitors?
- What tone or language do they respond to?
Once you’ve nailed these answers, ensure your messages are simple, direct, and in a tone that resonates with your audience. This isn’t about buzzwords or corporate-speak. It’s about speaking your ideal client’s language in a way that makes them feel seen and understood.
Remember, your marketing message isn’t just a tagline or slogan – it’s what ties all your marketing efforts together. Whether it’s a website update, a social media post, or an email campaign, your message should be consistent across every platform.
Make it manageable
Here’s the thing about marketing: it only works if you can keep it up. I see too many businesses start the year with big, ambitious plans, only to lose steam by March.
To avoid that, include a marketing plan in your strategy. It doesn’t have to be fancy; even a basic spreadsheet with what you’re doing with your marketing and when, can do the trick.
And if the thought of doing it all yourself feels overwhelming, get help—whether it’s from your team or someone like me (hint, hint).
When you plan your 2025 marketing strategy now, you’re setting yourself up for consistent and effective marketing all year long.
Why now?
I know December feels hectic, but think about how good it’ll feel in January when your marketing is ready to roll.
No last-minute panics, no blank pages staring back at you, just a clear plan that gets results. Plus, if you put it off until January, let’s be real, it probably won’t happen until February or March.
Set aside a couple of hours now, grab a coffee (or wine, no judgement), and start mapping things out.
Reflecting and using those insights to plan your 2025 marketing strategy will make the year ahead so much smoother. Future-you will thank you.
Ready to get started?
If planning your 2025 marketing strategy feels like one more thing on your plate, let me take it off your hands.
Get in touch, and we’ll create a plan tailored to your business and your ideal clients. Let’s make 2025 your most strategic year yet.
