In my last blog, I wrote about 2024 marketing wins and lessons for 2025, sharing why reflecting on what worked (and what didn’t) is so important. Now it’s time to take those insights and plan your 2025 marketing strategy.
Having a clear plan means no scrambling in January, no guessing what to do next, and no wasting time on things that don’t work. Instead, you’ll be starting the year focused, prepared, with a clear plan that keeps your ideal clients engaged and your business moving forward.
And honestly, wouldn’t that feel so much better than winging it?
Let’s break it down and get your strategy sorted before the year’s out.
Start With Your Goals
Before diving into the details, take a step back and think about what you actually want to achieve next year.
- More ideal clients?
- Higher revenue?
- Better engagement?
- Something else?
Write those goals down. Seriously, do it. A written strategy means you’re 313% more likely to report success.
Plus, having clear goals in front of you makes it easier to create a plan for your 2025 marketing strategy that supports them.
Knowing what you want to achieve gives your marketing purpose and direction.
Know Where Your Ideal Clients Are
Your marketing will only work if you’re showing up where your ideal clients spend their time.
If you’re not sure, look at what worked in 2024.
- Did your social media posts get traction?
- Were your email newsletters opening doors to new opportunities?
- Did you notice any patterns in how your ideal clients responded?
A word of advice: don’t try to be everywhere. It’s better to focus on the platforms or strategies that actually connect with your ideal clients. For example, if Instagram was your sweet spot in 2024, double down on that.
Map Out Your Content
Now that you know where to focus, it’s time to plan your content.
Start by noting any key dates for 2025: launches, seasonal events, or industry-specific times that matter to your business. These can act as anchors for your 2025 marketing strategy.
From there, think about what your ideal clients need to hear.
- Do they need educational content to understand your services better?
- Inspiring stories to connect with your brand?
- Or regular updates that keep you top of mind?
Pro tip: batching content now, even if it’s just a few key pieces, can save you so much stress when January rolls around.
Make It Manageable
Here’s the thing about marketing: it only works if you can keep it up. I see too many businesses start the year with big, ambitious plans, only to lose steam by March.
To avoid that, include a marketing plan in your strategy. It doesn’t have to be fancy; even a basic spreadsheet with what you’re doing with your marketing and when, can do the trick.
And if the thought of doing it all yourself feels overwhelming, get help—whether it’s from your team or someone like me (hint, hint).
When you plan your 2025 marketing strategy now, you’re setting yourself up for consistent and effective marketing all year long.
Why Now?
I know December feels hectic, but think about how good it’ll feel in January when your marketing is ready to roll.
No last-minute panics, no blank pages staring back at you, just a clear plan that gets results. Plus, if you put it off until January, let’s be real, it probably won’t happen until February or March.
Set aside a couple of hours now, grab a coffee (or wine, no judgement), and start mapping things out.
Reflecting and using those insights to plan your 2025 marketing strategy will make the year ahead so much smoother. Future-you will thank you.
Ready To Get Started?
If planning your 2025 marketing strategy feels like one more thing on your plate, let me take it off your hands.
Get in touch, and we’ll create a plan tailored to your business and your ideal clients. Let’s make 2025 your most strategic year yet.
