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Using data to refine and improve your customer journey
Using data to refine and improve your customer journey So, we’ve covered what a customer journey is, how to understand customer pain points, and how to map out their experience from start to finish. Now, it’s time for the final piece… using data to refine and improve that journey. Just because you’ve mapped it […]
Mapping your customer journey
How to start mapping your customer journey By now, you know that your customer journey isn’t just about the point of purchase, it’s about every step your ideal clients take before, during, and after they work with you. In our first blog in this series, we covered what a customer journey is and why understanding […]
Understanding customer pain points
Understanding customer pain points If you read my last blog on what is your customer journey, you will have learned that your customer journey is about the steps your ideal clients take before deciding to work with you. A big part of the customer journey is recognising what’s stopping your ideal clients from moving forward […]
What is a customer journey and why does it matter
If you’ve ever wondered why some marketing campaigns hit the mark while others miss the mark, the answer often lies in how well you understand your ideal clients. This is where the concept of your customer journey comes in. It’s not as complicated as it sounds. It’s about getting into your clients’ heads, understanding their […]
Top 3 Marketing Mistakes and How to Avoid Them
Top 3 Marketing Mistakes and How to Avoid Them Marketing can be a tricky business. You want to make sure you’re reaching the right people without having to spend a bucket of time or money in the process. To help you avoid common marketing pitfalls, here are my top 3 marketing mistakes and […]
Defining your target market: the basics.
If you’re a regular reader of my blog’s you’ll know that I harp on about, as a business, how important it is to understand who your ideal clients are, aka your target market. You can read my latest blog on why knowing your ideal clients is soooooo important here. I also talk a lot about […]
Why Knowing Your Target Market Is So Important
There’s a lot of talk these days about target markets and ideal clients. You may be wondering what all the fuss is about, and why knowing your target market is so important. The truth is, if you want your business to be successful, you need to understand who your target market is. And you need […]