3 Don'ts and 4 Do's of email marketing

The do's and don'ts of email marketing

We all know that email marketing can be a great way to connect with clients and boost sales. But only if you're doing it right.

So, let's talk about the do's and don'ts of email marketing so you can create successful campaigns for your business.

Let's start with the Don'ts. 

3 Don'ts

1. Don't make it spammy

Don't use ALL CAPITAL LETTERS or too many exclamation points!!! This makes your email look like spam and will likely result in it being deleted without being read.

Making your email click-baity or spammy is going to put your clients off you and your business. And that will make them more likely to hit the unsubscribe button.

2. Don't make it long

Don't use large blocks of text. break it up into short, easy-to-read paragraphs. This will make it more likely that people will actually read the email and not just delete it.

3. Don't forget to test things

Don't forget to test different email subject lines to see which ones get the best response rates.

Remember, an awesome subject line can make a big difference in whether or not people open and read your email. (Read more about writing awesome subject lines here.)

4 Do's

1. Personalise

Personalise your emails whenever possible. This means using your client's names in your email subject line and throughout the email content.

It also means making sure that your email content is relevant to your client's interests.

2. Make it easy to read

Make sure your email content is easy to read.

This means using short, concise sentences and paragraphs. It also means using bullet points or numbered lists whenever possible.

Lots of white space, with short paragraphs, is much more enticing (and easier) for people to read than swaths of words all jammed together.

3. Make it easy to action

Make it simple and easy for your clients to understand what you want them to do. That thing might be to read more about a topic. Or it might by you want them to place an order or join a social media group. The list goes on.

The important thing is to make it easy for your clients to act .

Include a clear CTA (call to action) in your emails so your clients (readers) don't have to go searching for more info or to buy something.

This could be something like including a button with “Click here to learn more” or “Buy now and save 20%”.

4. Make it easy to open

Create a catchy subject line that will entice people to open the email.

This could be something like “Get the delicious new recipe for … ” or “This exclusive offer ends tonight – don't miss out”.

Make sure your subject line is relevant to your clients though so that you are always delivering value for them. (Read more about writing awesome subject lines here.)

By following these simple tips, you can create email marketing campaigns that are effective and get results. So what are you waiting for? Start emailing today!

If you're looking for more tips on email marketing, be sure to check out our other blogs on the subject. And if you need help with your email marketing, get in touch. I'd love to help.

starfish

starfish

Hi, I'm Mell - a wine lover, shoe fanatic, cheese fiend, and wishful traveller. I also dance in supermarket aisles. And, I live, breathe, and love all things marketing! I founded Starfish Marketing in 2015 and have been helping business owners make your marketing and social media happen ever since. If you're overwhelmed by marketing I'd love to see how I can help.

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