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Marketing tips and info
without all the marketing jargon
Marketing shouldn't be hard or scary, but if you're not a marketer it can seem that way.
Here I try to make marketing fun and easier for you. This page is all about helping you make your marketing happen.
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Understanding customer pain points
Understanding customer pain points If you read my last blog on what is your customer journey, you will have learned that your customer journey is about the steps your ideal
What is a customer journey and why does it matter
If you’ve ever wondered why some marketing campaigns hit the mark while others miss the mark, the answer often lies in how well you understand your ideal clients. This is
Marketing Spaghetti
Stop throwing marketing spaghetti at the wall. You’ve probably heard me mention ‘marketing spaghetti’ a fair bit. It’s one of my go-to ways to explain what happens when marketing isn’t
The difference between a marketing strategy and a marketing plan
The difference between a marketing strategy and a marketing plan In my last blog for 2024, we covered planning your 2025 marketing strategy and if you’ve done that (before 2025),
Why Now Is The Perfect Time To Plan Your 2025 Marketing Strategy
In my last blog, I wrote about 2024 marketing wins and lessons for 2025, sharing why reflecting on what worked (and what didn’t) is so important. Now it’s time to
Looking back at your 2024 marketing wins and lessons for 2025
It's time to look back at your 2024 marketing wins and lessons for 2025 2024 is fast coming to an end. And while it’s tempting to roll straight into