Social Media Planning

Planning social media

Social media planning

Social media planning – we’ve been getting a lot of feedback from small business owners about their struggle with planning and scheduling social media.

Specifically, around how to work out what types of posts to share on social media and how often they should be publishing them.

So, we’ve just launched a DIY online course, Savvy Social Media Marketing, where you can learn the exact process we go through to deliver awesome social media for our clients.

Here’s a sneak peak at what’s inside the course.

1.      the importance of planning

2.      your social media why

3.      setting your social media goals

4.      where is your target market playing (on social media)

5.      types of social media posts

6.      what to post – content tips

7.      the process of planning your social media

8.      making a commitment

You want more detail!!!

Okay – here’s a bit more of a sneak peak.

With social media, as with everything marketing, it’s important to start with the end in mind. The most successful social media is social media that has a strategy behind it.

In other words, know your goals. What do you want your social media to achieve?

Where is your target market playing?

First you have to know who your target market is.

And a reminder, it’s not everyone!

When you know who your target market is, you should know where they are active on social media. And that’s where you should be active.

Trust me there’s a bucket load of social media platforms out there, and staying active on just two or three is time consuming enough!!! So focus your time where your target market is.

Type of content

Understanding your target market will also influence the type of content you want share on social media.

Does your target market want informational type content or do they want to see more personal stuff from you.

This is stuff that you need to know.

For example, there’s no point putting inspirational quotes up if your audience just wants facts and figures information. You just won’t get the engagement and that will influence the number of people you reach. And you’ll probably be reaching people who actually aren’t interested in your products or services – just in the quotes you put up.


Having a documented plan for your social will save you time and therefore money.

It will also mean you have a more strategic approach to your social media and be more likely to achieve your social media goals.

We recommend blocking out time on a regular basis to sit down and plan what you are going to post and when. And then block out separate time to create your content. FYI – Planning and creating are two different things.


Pretty much all social media platforms give you AWESOME stats and results about your posts. So when you’re planning check out what your social media platforms are telling you. What types of posts are getting you the best engagement and results?

These insights help you understand your target market’s behaviour and that means you can plan your content to connect better with them.

And remember those goals?

The better you connect with your target market, the more likely you are to achieve your goals.

Become a savvy social media planner

As mentioned at the beginning, we’ve launched the Savvy Social Media Planning program – a DIY online program where you learn the above process AND MORE!!!

Enrol today and get rid of the social media overwhelm so you can take your social media from meh to marvellous. It’s only $197 for lifetime access. Yep, you can revisit the program as often as you like – no limitations.


If you wanted me to teach you this one-on-one you’re looking at over $1000! So, $197 for lifetime access is a bargain. What are you waiting for. 

Find out more about the Savvy Social Media Planning program here

Or enrol here.

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Hi, I'm Mell - a wine lover, shoe fanatic, cheese fiend, and wishful traveller. I also dance in supermarket aisles. And, I live, breathe, and love all things marketing! I founded Starfish Marketing in 2015 and have been helping business owners make your marketing and social media happen ever since. If you're overwhelmed by marketing I'd love to see how I can help.

If you need help making your marketing happen, lets have a coffee and a chat.

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