Top two tips to stay competitive

Top two tips to stay competitiveAre you finding it challenging to stay competitive? Have you noticed that over the last few years the digital world has become very crowded? There is so much information, so many apps, an enormous number of platforms out there, its hard to get your head around and to know what to focus […]

Magical Marketing Fairies

Merry Christmas from Mell & Kaitlyn

Magical Marketing FairiesWhat a year it has been. There were some big changes with starfish marketing as we grew; set up an office in Dean St, Albury; and welcomed Kaitlyn to the team. And we updated our branding! To our fabulous fabulous clients thank you for having us as your Marketing and Social Fairies this year. We […]

Your brand is more than your logo

Your brand is more than your logoMany people, when they think about brand, go straight to their logo. However, your brand is more than a logo. A logo is simply a visual representation of your brand – one aspect of it. Your brand infiltrates every aspect of your business, so it’s important to get it right. However, […]

GDPR

GDPR

Have you heard about the GDPR?Or the General Data Protection Regulation?The GDPR, while essentially an EU law has the potential to impact all businesses globally. So, if you haven’t paid much attention to it yet, please read on. This information is really important and it will help you protect your business. Disclaimer: Please note that I’m […]

Promotion – Your number three P

Promotion

Promotion – Your number three PPromotion is your number three in the seven P’s of marketing and is most commonly, what people think of when they think of marketing. And they usually equate Promotion with Advertising, but it is so much more than that. Disclaimer: I have no research or facts to back this assumption […]

Naming your business

How to name your business

Six steps to naming your businessWhether you’re starting a new business or rebranding your business, having the right name is essential. The right name can help get your business known quickly and in a positive light – it can even attract customers. The wrong name can doom your business, creating the wrong impression and driving potential […]

Eight steps to build a marketing campaign

marketing campaign aspects

Eight steps to build a marketing campaign If the thought of a building a marketing campaign give you the heebie-jeebies, don’t worry; here’s eight steps to build a marketing campaign. Do you feel like you will just be throwing money down the drain? Or does that famous marketing quote by John Wanamaker come to mind? […]

spending, spending, spending with not a ROI in sight

spending spending spending

Are you spending, spending, spending with not a ROI in site? Do you know how much you spend on your marketing activities each day/week/month/year? Do you have a limit on what you spend on your marketing? I see a lot of marketing plans that look like they have a lot of thought and research behind them. Theyhave an […]

Haaaaave you met ROI?

have you met ROI?

Haaaaave you met ROI? Yes, really haaaaave you met ROI?  If you’re a How I Met Your Mother fan you may be familiar with this saying (substitute ROI for Ted). Just as Ted is Barney’s best friend in How I Met Your Mother, ROI is your best friend in marketing. ROI is your Return On Investment. If […]

Where are you playing?

Where are you playing

where does your market play?Are you playing where your market plays? This is different to where they do their research, which I touched on last week.  Where your market plays is where they are connecting – whether it be with friends and family, with businesses, with their aspirations and dreams… the list goes on.Chances are your marketing […]

Helping hand Tuesday

Helping hand TuesdayHelping hand Tuesday – where do customers research?Each Tuesday, over on Instagram, I post a question aimed at simplifying marketing activities, and helping business owners think about what they should be considering. Sometimes I write a bit about it too. This week was one of those times.Knowing  where your customers do their research means […]

Is your inbox dictating your life?

Is your inbox dictating your life?It’s not necessarily marketing related, but I was asked today, “is your inbox dictating your life?”.  And it used to, but not any more.  Do you schedule a time to tackle your inbox or are you constantly checking it throughout the day?  Do you see an email arrive and drop everything to […]

Have you joined the party on Instagram?

Have you joined the party on Instagram?You’ve heard the saying that a picture is worth a thousand words. Well if there’s one social media platform out there that lives by this saying, it’s Instagram.Instagram is one of the most popular social media platforms being used by business*, and there are a lot of people who […]