Using video in your social media

Are you missing out?

If you're like most small business owners, you know that social media is a great way to reach new customers and grow your brand.

And if you’re not using video in your small business marketing, you’re missing out on a huge opportunity to reach and engage your target audience.

With TikTok being the number 1 downloaded app in 2022 and over 500 million hours of video watched on YouTube every day, there’s clearly an appetite for video content.

Video is a great way to capture attention and keep people engaged.

On social media, people are quickly scrolling through their feed and they can easily miss something if it's not eye-catching.

A video will grab their attention and they'll be more likely to watch it, comment, and/or share it. And once they're hooked, they're more likely to follow your brand or buy your product.


The all essential stats

And just to back that up, here are four statistics that show how important video is.

  1. By 2022, online videos will make up more than 82% of all consumer internet traffic—up from 73% in 2017. (Cisco)
  2. 65% of senior marketing executives believe that video produces the best ROI for online marketing. (Reelsly)
  3. Nearly 50% of consumers want to see videos from brands on social media at least once a week. (HubSpot)
  4. After watching a product video, 64% of users are more likely to buy a product online. (Waveform)

Now that you know why you should be using video in your social media marketing strategy, you might be wondering how to actually go about doing it.

Let’s start with


What makes a good video?

A good video is creative, entertaining, and informative.

It should be short and to the point. And most importantly, it should be authentic. People can spot a fake a mile away, so don't try to be something you're not. Just be yourself and let your personality shine through!

A good video should connect and engage your ideal clients – those people who are going to buy from you or choose your services. That means, understanding who your ideal clients are and creating videos for them.

You can read more about understanding your ideal clients here.


What type of videos to create for your social media

So, you know you need to be creating videos for social media. But what kind of videos?

Lucky for you, here’s a list of the five types of videos your small business needs to be creating.


  1. Introductory Videos

An introductory video is the perfect way to introduce your small business to the world (or at least, to followers on social media).

In this type of video, you'll want to give a brief overview of what your business does, what your values are, and what sets you apart from the competition.

Keep it short and sweet—you don't want potential customers falling asleep before they even get to the good stuff!


  1. How-To Videos

How-to videos are an excellent way to show off your expertise and build trust with potential customers. After all, if you can teach them how to do something, they'll feel confident that you can do it too.

These videos can be anything from “How to Make the Perfect Cup of Coffee” to “How to Choose the Right IT Service Provider for Your Business.”

No matter who your ideal clients are, there's a how-to video waiting to be made!


  1. Customer Testimonial Videos

Nothing sells quite like social proof, and customer testimonial videos are the perfect way to show off some positive reviews.

In these videos, you'll want to highlight some of your best reviews and/or case studies so that potential customers can see that you're the real deal.

Don't have any reviews yet? No problem! Customer testimonial videos can also double as case studies (more on that below).


  1. Case Study Videos

Case study videos are very similar to customer testimonial videos, but with one key difference: they focus on results.

In a case study video, you'll want to take a deep dive into one particular project or client relationship and show prospective customers exactly what kind of results you were able to achieve.

These types of videos are great for building trust and showing off your industry expertise.


  1. Behind-the-Scenes Videos

People love getting a behind-the scenes look at their favourite businesses—and yours is no different!

Behind-the-scenes videos are informal, fun ways to give potential customers a peek into what goes on behind closed doors.

These videos could be anything from “A Day in the Life of Our Office” to “How We Made Our Seasonal Product Line.”

When it comes to videos for social media, feel free to get creative—the possibilities are endless!


Include CTAs

should do next (e.g., visit your website, sign up for your newsletter, etc.).

You can even include a link in the appropriate area for the social platform you’re focusing on for an extra boost. For example, in the text for Facebook, in the bio for Instagram, in the description box beneath your video on YouTube.


The bottom line

The bottom line is this: don’t be afraid to experiment with video and think outside the box when it comes to your social media marketing strategy—you might just be surprised by the results.

There are lots of different ways you can use video in your social media marketing.

By getting creative and thinking outside the box, you can reach and engage more potential customers than ever before.

So, what are you waiting for? Start brainstorming some video ideas today!


And if you need help building your social media strategy or showing up regularly on social media, let's chat.


If you need help making your marketing happen, lets have a coffee and a chat.

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