Naming your business
Six steps to naming your business Whether you’re starting a new business or rebranding your business, having the right name is essential. The right name can help get your business known quickly and in a positive light – it can even attract customers. The wrong name can doom your business, creating the wrong impression and […]
What does your brand say?
What does your brand say about you? Who are you? Did you hear that song when you read the title of this article? “Whooooooo are you? de do de do… No, just me? Oh well – I must have watched too many episodes of CSI in my past. Anyway, onto “Who are you?”. Today, I’m […]
6 questions to ask before rebranding
6 questions to ask before rebranding To rebrand or not – that is the question! And why address this question? Well… I had a conversation with a friend who is also a business owner. A friend who is thinking about re-branding her business. She wanted to know what I thought. My first question was […]
Your brand is more than your logo
Your brand is more than your logo Many people, when they think about brand, go straight to their logo. However, your brand is more than a logo. A logo is simply a visual representation of your brand – one aspect of it. Your brand infiltrates every aspect of your business, so it’s important to get […]
A Practical Guide to Getting Your Brand Right
Do you ever wonder why some businesses have that unmistakable, unforgettable presence in the market, while others seem to fade into the background? Have you thought about what makes you recognise certain businesses, people, or products instantly? It all comes down to one powerful word: brand. I recently presented a Getting Your Brand Right Workshop, […]
Writing your About page
Writing your About page. It can be really hard writing about yourself and your business. Most of us find it easier to talk (and write) about someone else. But don’t worry – I’m here to help with these three simple steps. Start by answering the questions below to create the About content for your website. When […]
Creating a Strong Brand
It doesn’t matter whether you’re a small business or a major corporation – creating a strong brand that is unique, recognisable, and memorable can make all the difference in standing out AND attracting potential clients. But, how do you go about creating a strong brand? Well, lucky for you, I have some tips and tricks […]
A question about brand
A question about Brand I was recently asked a question about branding. It was: “If a BRAND is more than just a logo and a set of colours, what other things can we design, build or decide – that positively affect how people feel about us? That help us stand out?” That question was followed […]
Five awesome Facebook posts to help create engagement
Five awesome Facebook posts you can do. We all know that you need to be active on Facebook to build a following and connect with your audience . Here are …
What is meme marketing?
Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes special? When we’re told that the average person spends nearly 2 hours on social media EVERY DAY, you can see why creating content that cuts through the scroll is important. […]
Marketing your business on a budget
Marketing your business on a budget. Contrary to popular belief, marketing your business on a budget can deliver great results. Here are five budget marketing tips.
Five tips to help you get ready for the silly season
Are you ready for the silly season? To make the most of your silly season you really need to start getting ready now. Here are 5 tips to help you get ready.
Building your brand gap-fix action plan
Your brand gap-fix action plan will have eight parts to it, starting with what the gap is.
How do you do a brand audit?
How do you do a brand audit? The word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business.
Defining your brand
Defining your brand. Your brand should be a true representation of who you are as a business and how you wish to be perceived.
Four reasons brand is important
Your brand is more than your logo. Here are four reasons your brand is important. It starts with recognition and trust.