A question about Brand I was recently asked a question about branding. It was: “If a BRAND is more than just a logo and a set of colours, what other things can we design, build or decide – that positively affect how people feel about us? That help us stand out?” That question was followed […]
Who are you? What does your brand say about you? Did you hear that song when you read the title of this article? “Whooooooo are you? de do de do… No, just me? Oh well – I must have watched too many episodes of CSI in my past. Anyway, onto “Who are you?”. Today, I’m […]
6 questions to ask before rebranding To rebrand or not – that is the question! And why address this question? Well… I had a conversation with a friend who is also a business owner. A friend who is thinking about re-branding her business. She wanted to know what I thought. My first question was Why? […]
Five awesome Facebook posts you can do. We all know that you need to be active on Facebook to build a following and connect with your audience . Here are …
Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes so special.
Marketing your business on a budget. Contrary to popular belief, marketing your business on a budget can deliver great results. Here are five budget marketing tips.
Are you ready for the silly season? To make the most of your silly season you really need to start getting ready now. Here are 5 tips to help you get ready.
Your brand gap-fix action plan will have eight parts to it, starting with what the gap is.
How do you do a brand audit? The word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business.
Defining your brand. Your brand should be a true representation of who you are as a business and how you wish to be perceived.
Your brand is more than your logo. Here are four reasons your brand is important. It starts with recognition and trust.