Easy video ideas for camera-shy business owners

If the idea of being on camera makes you want to run a mile, you’re not alone. Being on camera isn’t for everyone. That’s why I’ve pulled together some easy video ideas for camera-shy business owners who still want to use video in their marketing. A lot of business owners love the idea of using […]
How to use video across different platforms

If you read the first article in this series, Five reasons to use video in your marketing, you already know why video matters. Now it’s time to talk about how to actually use it. Because recording a video is one thing. Knowing where to use it, how to use it, and what to […]
Five reasons to use video in your marketing

If you’ve been around Starfish Marketing for a while, you might remember that we used to use video quite a bit. Then, like many business owners, it slowly dropped off the list. Not because it didn’t work, but because, well, time. Between client work, strategy sessions, and everything else that comes with running a […]
15 ways to use video in social media

Video and social media Before getting into the 15 ways to use videos in social media, let’s briefly look at some stats. First; “96% of people have watched a video to learn more about a product or service”*. Ummmm, that’s a LOT OF EYES ON VIDEO! Then, “84% of people say […]
YouTube Marketing

Do you have a YouTube channel for your business? Have you even thought about being on YouTube as one of your marketing strategies? Or do you think it’s just for cat videos or silly stuff. You may be surprised to find out it is so much more than that! We know that video is […]
Lights, Camera, Action: Why you need Video Marketing in your business

We all know that video marketing has become an integral part of any business’s marketing strategy. And it’s no longer a choice whether or not to include video in your marketing, it’s a no-brainer that you need to be using video marketing. From engaging with your ideal clients to increasing brand awareness to getting […]
Using video in your social media

Are you missing out? If you’re like most small business owners, you know that social media is a great way to reach new customers and grow your brand. And if you’re not using video in your small business marketing, you’re missing out on a huge opportunity to reach and engage your target audience. With TikTok […]
