Crafting your social media content
Do you struggle with crafting your social media content?
As in knowing what to actually put in your posts to achieve the goals you’ve set yourself for social media?
I talked about the different types of social media posts last week. You can read about that here.
What I'm talking about now is actually pulling your content together for those different types of posts. When you're at the point of creating your content – what or how do know what to put in your posts?
Ask yourself...
The easiest way I find to create content is to ask questions. Specifically, asking yourself questions.
Now those questions will vary dependent on the type of post you’re creating. Remember those five types of posts?
It’s important to know what types of posts you want to share to get the best results for your socials. And when we’re talking results, we’re talking about results of the goals you have set for your social media.
So, into the questions to ask yourself to help you create your content.
Can we get engaged?
Let’s start off with the engagement posts. The sole purpose of the engagement post is exactly what it sounds like – to create engagement.
And remember, engagement is more than a Like. It’s comments, sharing, direct messaging, tagging, etc.
So, ask yourself how can you create engagement without specifically asking people to like, comment, tag, and share?
Think about:
- what is your target market interested in?
- what can you share that will start a conversation?
- is there something happening that you can comment on?
- what can you ask opinions about?
- what questions can you ask your audience?
If your main social media goal is to generate sales, also ask yourself
“how might this engagement post inspire a purchase without actually asking your audience to purchase outright?”
Remember the “no more than 25% sales posts” rule.
Do you want a piece of me?
Next, we have the Behind The Scenes (BTS) posts.
When crafting the content for BTS of posts, think about what your target market can learn from you that's going to provide value to them.
Think about:
- what can they learn that help them do something or feel a particular emotion you might want them to feel?
- what don't they know about your, about you, your business that could potentially generate a conversation as well?
- what are the frequently asked questions you get?
- What are products or services that you can showcase?
Video is always a great behind the scenes option. So, think about what you can video.
And, like the engagement posts, think about how you can inspire a purchase without actually asking for it.
For example, with BTS posts, one way to do that is talking about the benefits of a product or service and how that product or service might help your audience (your target market).
Do you really know me?
Now we come to connection posts.
When creating the content for your connection posts think about what in your life might interest to your ideal customer.
Now, you might not think your life is interesting to your ideal customer, but people connect through shared experiences and stories. And that comes back to the know, like, and trust factor. The more your audience, your target market, gets to know you, the more they’ll like and trust you. And that makes it easier for them to purchase from you.
So, for connection posts, think about:
- how do you feel about something?
- if you're finding something challenging, or exciting, what can you share about that?
- what's your, why?
- what's important to you?
- why did you start your business?
- what are your values?
- what can you share that will create a personal connection?
Again, think about how might this post inspire a purchase without necessarily asking for it? It’s a connection post, so it doesn't have to inspire a purchase, but it's just something to think about.
Can you give me all the feels?
Inspiration posts – sometimes these can be the easiest types of posts to create content for.
And, they are still one of the most popular types of posts in social media. Probably because these are the posts that can generate emotion and give all the feels.
Think about:
- what can you share that will brighten your customer's day?
- what will inspire your audience?
- can you make your inspiration post aligned to your industry or to your business?
- what inspirational quotes do you love and why do you love them?
- can you align the post to your why or one of your connection posts?
I also suggest sharing why you find things inspiring as they can also be connection posts.
Do you love me?
Finally, the sales posts.
These are the posts where you actually get to ask people to buy from you. These posts are all about you and your offer.
Think about:
- what are you offering that will be irresistible?
- what benefits do your products or services deliver?
- why should someone buy from you?
- why should someone buy a particular product or service?
- can you demonstrate the benefits you, your products/services will deliver?
- is there something exclusive you can offer?
- do you have a special offer?
- how long will your offer be available?
These posts are very clear sales posts, so you will have a very clear call to action. For example, you might have a feature product and you might have a special offer on it for two days only. So, you post that with a buy now.
Think about what the call to action is, that will generate the people to actually go and click the button or walk into your store or make the purchase.
Would you like a bonus?
Wrapping up. These are the types of questions to ask yourself when you are actually at the point of crafting your content.
Then there’s the tools to use when pulling your content together.
There are stack of various tools, apps, and platforms available to help you craft your social media. The trick is to find what works best for you.
Here is a list of some of the tools we use to craft our social media content. We hope you find it useful.
Become a savvy social media player
We’ve launched the Savvy Social Media Planning program – a DIY online program where you learn the above AND MORE!!!
Enrol today and get rid of the social media overwhelm so you can take your social media from meh to marvellous.
It’s only $197 for lifetime access – you can revisit the program as often as you like.
If you wanted me to teach you this one-on-one you’re looking at over $1000 for one session!
That makes $197 for lifetime access is a bargain.
Find out more about the Savvy Social Media Planning program here.
Or enrol here.
