Your brand is more than your logo
Your brand is more than your logo Many people, when they think about brand, go straight to their logo. However, your brand is more than a logo. A logo is simply a visual representation of your brand – one aspect of it. Your brand infiltrates every aspect of your business, so it’s important to get […]
Identify your ideal target market – 5 questions to ask
Identify your target market Let’s talk about fish When it comes to marketing it’s very tempting to promote your business everywhere and market to everyone. I mean who doesn’t want all the business you can get? Right. However, when you think about it, do you really want to compete with all the other businesses out […]
Top two tips to stay competitive
Finding your right marketing platforms
Finding your right marketing platforms If you’re hearing that you must be doing all the socials, Facebook, Instagram, Snapchat, LinkedIn, etc and you’re feeling overwhelmed, give yourself a break. Why? Because you really only need to focus on where your market is. And your market (your ideal customer) isn’t going to everywhere. Most likely they’re […]
Touchpoints
I was recently asked to present to a group of business leaders about marketing and the importance of touchpoints. The combined knowledge in the room, from a leadership and business perspective, was pretty impressive. However, they were facing a common challenge with their marketing. And that was that their marketing wasn’t really focused on supporting […]