Identify your ideal target market – 5 questions to ask

Identify your target market Let’s talk about fish When it comes to marketing it’s very tempting to promote your business everywhere and market to everyone. I mean who doesn’t want all the business you can get? Right. However, when you think about it, do you really want to compete with all the other businesses out […]

How do I know who my target market is?

Who is my target market

How do I know who my target market is? Who is my target market? How do I know who my target market is? This is probably the question I get asked the most by business owners. And it’s not a simple answer. Let’s start by saying I have to admit that I don’t necessarily like […]

Finding your right marketing platforms

marketing platforms

Finding your right marketing platformsIf you’re hearing that you must be doing all the socials, Facebook, Instagram, Snapchat, LinkedIn, etc and you’re feeling overwhelmed, give yourself a break.Why?Because you really only need to focus on where your market is. And your market (your ideal customer) isn’t going to everywhere. Most likely they’re going to be […]

Where are you playing?

Where are you playing

where does your market play?Are you playing where your market plays? This is different to where they do their research, which I touched on last week.  Where your market plays is where they are connecting – whether it be with friends and family, with businesses, with their aspirations and dreams… the list goes on.Chances are your marketing […]