Content Distribution: Getting Your Content in Front of the Right People
Content Distribution: Getting Your Content in Front of the Right People When it comes to content marketing, creating great content is only half the battle. Whether you’re running an independent bookshop, a boutique winery, or a legal firm, you’ve likely spent time and effort crafting blog posts, newsletters, or social media updates that speak […]
SEO and Content Optimisation
SEO and Content Optimisation: Making Sure Your Content Gets Seen Let’s face it -SEO (search engine optimisation) might sound like one of those “marketing things” that only tech experts need to worry about. But if you’re a small business owner trying to connect with your ideal clients, it’s actually something that can help you […]
Content Strategy Development
Content Strategy Development: How to Build a Plan That Actually Works You’ve heard me talk about content marketing, the importance of effective content, and how to use content pillars (if you missed those, check out my blogs on Understanding Content Marketing Content Pillars: Why they matter and how to use them Creating Effective Content […]
Creating Effective Content: How to Connect with Your Ideal Clients
Creating Effective Content: How to Connect with Your Ideal Clients You’ve probably heard the phrase “content is king” when it comes to marketing. But here’s the thing – creating content for the sake of it isn’t going to cut it. You need to create effective content. That’s the difference between just adding noise to […]
Content Pillars: Why They Matter and How to Use Them for Your Business
Content Pillars: Why They Matter and How to Use Them for Your Business If you’ve ever felt overwhelmed trying to figure out what to post on your business’s blog or social media, you’re not alone. Creating content that’s both engaging and strategic can feel like a huge task, especially when you’re juggling everything else […]
Understanding Content Marketing
Understanding Content Marketing: What It Is and Why It Matters for Your Business Content marketing—it’s a term that gets mentioned a lot these days, especially if you’re a business owner trying to figure out how to keep your business growing while juggling everything else on your plate. But what does it actually mean? And […]
Ten terrific blog topics
Blog topics. We often here people say, “but I don’t know what to blog about”. So, here’s ten terrific topics on what to blog!
How having a blog helps your website SEO
Having a blog. While there are actually many reasons to have a blog, today we’re focusing on how it helps your website SEO.
Content marketing for lead generation
Are you ready to rock your lead generation game? Let’s talk content marketing! If you’re not already harnessing the power of valuable and relevant content, it’s time to jump on board. Today I’m sharing some tips that will help you create content to attract potential clients and drive action. From getting to know […]
How to do copywriting when you’re not a copywriter
How to do copywriting when you’re not a copywriter I know, I know. You’re not a copywriter. And you don’t want to be one either. But unfortunately, as a business owner, you need to know at least the basics of copywriting Why? Because copy is EVERYWHERE in your marketing. It’s on your website, in your […]
What are the best inbound marketing strategies?
What are the best inbound marketing strategies? Best Inbound Marketing Stratigies for the win! Inbound marketing is a great way to attract more clients to your business. It involves creating quality content that attracts people to your website and then converting them into leads. There are many different inbound marketing strategies that you can use, […]
Seven tips to help maximise your email marketing
Seven tips to help maximise your email marketing Email marketing is da bomb! It’s one of the best marketing strategies you can implement to help you achieve your marketing goals – whatever they are. To help you maximise your email marketing, here are seven email marketing tips. 1. Start with the end in mind I’ve […]
How important is email marketing
Really really important! How important is email marketing? It’s really really important! When done right, email marketing is one of the most cost-effective ways to connect with your existing and potential clients. It’s true. The research backs it up! According to Campaign Monitor, “Email marketing is the king of the marketing kingdom with a 4400% ROI […]
Here’s why creating content is hard
Here’s why creating content is hard Do you struggle with creating content for your business? A lot of the time I see business owners really struggle with writing copy and creating content for their own business and it ends up in the too hard basket. Why? Because creating content can be overwhelming and frustrating. It’s […]
Email nurture campaigns are just like dating!
Email nurture campaigns are just like dating! What!!! How can email nurture campaigns be just like dating? Stay with me here. Like dating, you generally start out with a goal. In the dating world, the ultimate goal may be to get married. Or it may be to just have some fun getting to know different […]
3 simple ways to grow your email list
3 ways to grow your email list Are you struggling with growing your email list? We all know that, when it comes to marketing return on investment, email is considered number 1. Again, and again! If you don’t currently use email in your marketing, find out more about why you should be including email in […]
Five fabulous blogging tips
Five fabulous blogging tips to help you blog fabulously Five fabulous blogging tips Yep, we’re blogging about blogging – well about blogging tips. Fun times – or should that be fabulous times! Why would we blog about blogging? Because we love blogging and want to help you become a fabulous blog loving blogger too. So, […]