Content Distribution: Getting Your Content in Front of the Right People

Content Distribution

Content Distribution: Getting Your Content in Front of the Right People   When it comes to content marketing, creating great content is only half the battle. Whether you’re running an independent bookshop, a boutique winery, or a legal firm, you’ve likely spent time and effort crafting blog posts, newsletters, or social media updates that speak […]

SEO and Content Optimisation

SEO and Content Optimisation

SEO and Content Optimisation: Making Sure Your Content Gets Seen   Let’s face it -SEO (search engine optimisation) might sound like one of those “marketing things” that only tech experts need to worry about. But if you’re a small business owner trying to connect with your ideal clients, it’s actually something that can help you […]

Content Strategy Development

Content Strategy Development

Content Strategy Development: How to Build a Plan That Actually Works   You’ve heard me talk about content marketing, the importance of effective content, and how to use content pillars (if you missed those, check out my blogs on  Understanding Content Marketing Content Pillars: Why they matter and how to use them Creating Effective Content  […]

Creating Effective Content: How to Connect with Your Ideal Clients

Creating Effective Content

Creating Effective Content: How to Connect with Your Ideal Clients   You’ve probably heard the phrase “content is king” when it comes to marketing. But here’s the thing – creating content for the sake of it isn’t going to cut it. You need to create effective content. That’s the difference between just adding noise to […]

Content Pillars: Why They Matter and How to Use Them for Your Business

Content Pillars

Content Pillars: Why They Matter and How to Use Them for Your Business   If you’ve ever felt overwhelmed trying to figure out what to post on your business’s blog or social media, you’re not alone. Creating content that’s both engaging and strategic can feel like a huge task, especially when you’re juggling everything else […]

Understanding Content Marketing

Understanding Content Marketing

Understanding Content Marketing: What It Is and Why It Matters for Your Business   Content marketing—it’s a term that gets mentioned a lot these days, especially if you’re a business owner trying to figure out how to keep your business growing while juggling everything else on your plate. But what does it actually mean? And […]

Ten terrific blog topics

Ten Terrific Blog Topics

Blog topics. We often here people say, “but I don’t know what to blog about”. So, here’s ten terrific topics on what to blog!

Content marketing for lead generation

Content Marketing for Lead Generation

Are you ready to rock your lead generation game? Let’s talk content marketing!   If you’re not already harnessing the power of valuable and relevant content, it’s time to jump on board.   Today I’m sharing some tips that will help you create content to attract potential clients and drive action. From getting to know […]

How to do copywriting when you’re not a copywriter

How to do copywriting when you're not a copywriter

How to do copywriting when you’re not a copywriter I know, I know. You’re not a copywriter. And you don’t want to be one either. But unfortunately, as a business owner, you need to know at least the basics of copywriting Why? Because copy is EVERYWHERE in your marketing. It’s on your website, in your […]

What are the best inbound marketing strategies?

best inbound marketing strategies

What are the best inbound marketing strategies? Best Inbound Marketing Stratigies for the win! Inbound marketing is a great way to attract more clients to your business. It involves creating quality content that attracts people to your website and then converting them into leads. There are many different inbound marketing strategies that you can use, […]

Seven tips to help maximise your email marketing

Seven tips to help maximise your email marketing

Seven tips to help maximise your email marketing Email marketing is da bomb! It’s one of the best marketing strategies you can implement to help you achieve your marketing goals – whatever they are. To help you maximise your email marketing, here are seven email marketing tips. 1. Start with the end in mind I’ve […]

How important is email marketing

Really really important! How important is email marketing? It’s really really important! When done right, email marketing is one of the most cost-effective ways to connect with your existing and potential clients. It’s true. The research backs it up! According to Campaign Monitor, “Email marketing is the king of the marketing kingdom with a 4400% ROI […]

Here’s why creating content is hard

Here’s why creating content is hard Do you struggle with creating content for your business? A lot of the time I see business owners really struggle with writing copy and creating content for their own business and it ends up in the too hard basket. Why? Because creating content can be overwhelming and frustrating. It’s […]

Email nurture campaigns are just like dating!

email nurture campaign 1

Email nurture campaigns are just like dating! What!!! How can email nurture campaigns be just like dating? Stay with me here. Like dating, you generally start out with a goal. In the dating world, the ultimate goal may be to get married. Or it may be to just have some fun getting to know different […]

3 simple ways to grow your email list

grow your email list 1

3 ways to grow your email list Are you struggling with growing your email list? We all know that, when it comes to marketing return on investment, email is considered number 1. Again, and again! If you don’t currently use email in your marketing, find out more about why you should be including email in […]

Five fabulous blogging tips

Five fabulous blogging tips to help you blog fabulously Five fabulous blogging tips Yep, we’re blogging about blogging – well about blogging tips. Fun times – or should that be fabulous times! Why would we blog about blogging? Because we love blogging and want to help you become a fabulous blog loving blogger too. So, […]