Build your 2024 marketing strategy

Building your 2024 marketing strategy As we head towards the new year (yes, it’s just around the corner), it’s time to craft your 2024 marketing strategy. You know, that important plan that outlines your goals, your ideal clients, key messages and a plan of marketing activities. But, before we start building your 2024 marketing strategy, […]

Eight steps to build a marketing campaign

Eight steps to build a marketing campaign

Eight steps to build a marketing campaign If the thought of developing a marketing campaign yourself gives you the heebie-jeebies, don’t worry; here are eight steps to build a marketing campaign. Marketing campaigns can be fabulous things if done right – and you can know if it is successful (or not). Done well, a great […]

How to build your social media marketing strategy

How to build your social media marketing strategy

If you’re a time-poor business owner, chances are social media marketing is at the bottom of your ‘to-do’ list. You know that it’s important for the success of your business but you don’t have the time to devote to doing it yourself.   That’s why it’s so important to have a social media strategy.   […]

Unlock the Power of a ‘Word for the Year’

Word for the year

How to Set an Intention and Achieve Focus and Clarity Have you ever heard of a “word for the year”? It’s a concept that’s been gaining popularity in recent years as a way to set an intention for the coming year. A word for the year is a single word that serves as a guiding […]

5 marketing questions to ask yourself when planning for 2023

5 marketing questions to ask when planning for 2023

Are you ready for 2023?   It may seem like a long way off, but if you want your business to be successful, you need to start planning now.   Here are 5 marketing questions to ask when planning for 2023:   question #1: What are your marketing goals? question #2: Is your target audience […]

Understanding the 7 Ps of Marketing

Seven tips to help maximise your email marketing

A jargon free zone Marketing is essential for any business, but it can be especially important for small businesses. Why? Because small businesses often have limited budgets and need to make every marketing dollar count. That’s where understanding the 7 Ps of marketing come in. Now before you clock out and think I’m going to […]

4 things you can do if your marketing strategy isn’t working

marketing strategy isn't working

4 Things You Can Do If Your Marketing Strategy Doesn’t Seem to Be Working What to do if your Marketing Strategy isn’t working Do you feel like chucking your marketing in the bin with the bin chicken? That your marketing strategy isn’t working? Many businesses find themselves in this situation at one point or another. […]

Measuring Your Marketing

Measuring Marketing

Measuring Marketing Measuring Marketing Success Do you know how to measure marketing success? If not, you’re not alone. A lot of business owners struggle with measuring your marketing. Marketing is a complex beast, and it can be tough to know what to focus on when measuring your marketing. And… there are a lot of marketing […]

The process to follow to develop your marketing strategy

Marketing activities you can do on a budget

Why have a marketing strategy? You probably hear all the time that it’s vital for your business success to make sure you develop your marketing strategy. But why? Why should you have a marketing strategy? Well – if for no other reason you’re 313% more likely to report success if you do. (Coschedule). Now I […]

Santa Season Strategy Time

Santa Season Strategy Time Santa season is almost upon us. Have you got your Santa season marketing strategy ready? I hope so! But if you haven’t, here are some quick tips on building a successful marketing strategy this Santa season. What are you doing this Santa season? First – start with figuring out what you’re […]

7 types of social media posts that get results

A Guide to Boost Your Online Presence