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Marketing Spaghetti
Stop throwing marketing spaghetti at the wall. You’ve probably heard me mention ‘marketing spaghetti’ a fair bit. It’s one of my go-to ways to explain what happens when marketing isn’t strategic. Throwing spaghetti at the wall might seem like a fun idea, but in marketing, it just leads to wasted effort, messy results, and a […]
The difference between a marketing strategy and a marketing plan
The difference between a marketing strategy and a marketing plan In my last blog for 2024, we covered planning your 2025 marketing strategy and if you’ve done that (before 2025), snaps to you. But strategy is only half the story. To actually make your marketing happen (and see results), you need a plan to make […]
Looking back at your 2024 marketing wins and lessons for 2025
It’s time to look back at your 2024 marketing wins and lessons for 2025 2024 is fast coming to an end. And while it’s tempting to roll straight into 2025, it’s worth taking a moment to stop and reflect. Whether you’ve had a consistent strategy or just been winging it, reflecting on your […]
Putting Together a Social Media Marketing Strategy: A Practical Guide
How to create a social media marketing strategy for small businesses. Putting together a social media marketing strategy can feel like a big job, especially when you’ve got a lot on your plate. But if you break it down into steps, it’s a lot more manageable (and maybe even a bit fun). So, […]
Top 3 Marketing Mistakes and How to Avoid Them
Top 3 Marketing Mistakes and How to Avoid Them Marketing can be a tricky business. You want to make sure you’re reaching the right people without having to spend a bucket of time or money in the process. To help you avoid common marketing pitfalls, here are my top 3 marketing mistakes and […]
Why Marketing Is Vital for Regional Businesses
Running a business is tough. So when you’re in a location like Albury Wodonga it’s important to understand why marketing is vital for regional businesses. As the business owner you wear a million hats, juggle a to-do list that never shrinks, and often have to compete with national chains who have seemingly endless marketing […]
Marketing is more than promotion
Marketing is more than promotion When people think of marketing, the first thing that often comes to mind is promotion – ads, social media posts, and emails trying to sell something. But marketing is not just about promotion. It’s a broad strategy that includes everything from what you’re selling to how you’re selling it. […]
What are the latest trends and strategies in digital marketing
Trends and strategies in digital marketing for 2024 As a business owner, I totally get it – you’ve got a million things on your plate, and sometimes marketing can slip down the list. Understanding the latest trends and strategies in digital marketing gives you a better grasp of what works best for your […]
Build your 2024 marketing strategy
Building your 2024 marketing strategy As we head towards the new year (yes, it’s just around the corner), it’s time to craft your 2024 marketing strategy. You know, that important plan that outlines your goals, your ideal clients, key messages and a plan of marketing activities. But, before we start building your 2024 marketing strategy, […]
Eight steps to build a marketing campaign
Eight steps to build a marketing campaign If the thought of developing a marketing campaign yourself gives you the heebie-jeebies, don’t worry; here are eight steps to build a marketing campaign. Marketing campaigns can be fabulous things if done right – and you can know if it is successful (or not). Done well, a great […]
How to build your social media marketing strategy
If you’re a time-poor business owner, chances are social media marketing is at the bottom of your ‘to-do’ list. You know that it’s important for the success of your business but you don’t have the time to devote to doing it yourself. That’s why it’s so important to have a social media strategy. […]
5 marketing questions to ask yourself when planning for 2023
Are you ready for 2023? It may seem like a long way off, but if you want your business to be successful, you need to start planning now. Here are 5 marketing questions to ask when planning for 2023: question #1: What are your marketing goals? question #2: Is your target audience […]
Understanding the 7 Ps of Marketing
A jargon free zone Marketing is essential for any business, but it can be especially important for small businesses. Why? Because small businesses often have limited budgets and need to make every marketing dollar count. That’s where understanding the 7 Ps of marketing come in. Now before you clock out and think […]
4 things you can do if your marketing strategy isn’t working
4 Things You Can Do If Your Marketing Strategy Doesn’t Seem to Be Working What to do if your Marketing Strategy isn’t working Do you feel like chucking your marketing in the bin with the bin chicken? That your marketing strategy isn’t working? Many businesses find themselves in this situation at one point or another. […]
Measuring Your Marketing
Measuring Marketing Success Do you know how to measure marketing success? If not, you’re not alone. A lot of business owners struggle with measuring your marketing. Marketing is a complex beast, and it can be tough to know what to focus on when measuring your marketing. And… there are a lot of marketing KPIs (Key […]
The process to follow to develop your marketing strategy
Why have a marketing strategy? You probably hear all the time that it’s vital for your business success to make sure you develop your marketing strategy. But why? Why should you have a marketing strategy? Well – if for no other reason you’re 313% more likely to report success if you do. (Coschedule). Now I […]
Santa Season Strategy Time
Santa Season Strategy Time Santa season is almost upon us. Have you got your Santa season marketing strategy ready? I hope so! But if you haven’t, here are some quick tips on building a successful marketing strategy this Santa season. What are you doing this Santa season? First – start with figuring out what […]