4 Ways Automated Email Campaigns Help Your Business

Mell Millgate walking confidently down a city laneway, smiling, supporting the blog on 4 ways automated email campaigns help your business.

Automated email campaigns are one of the easiest ways to save time and stay connected with your ideal clients.   If you’ve been manually sending emails, or avoiding email marketing altogether because it feels like too much, then this blog’s for you.   Here are 4 ways automated email campaigns help your business, and why […]

The do’s and don’ts of email marketing

Mell Millgate working on a laptop at an outdoor café with cake and coffee, supporting the blog on the do’s and don’ts of email marketing.

Email marketing is still one of the best ways to connect with your ideal clients. But it only works when you’re doing it well.   If your emails feel too pushy, too wordy, or just too much, they’ll get ignored or deleted. But when they’re relevant, personal, and easy to act on they actually get […]

5 Tips to Get Your Emails Opened

Close-up of Mell Millgate typing on a laptop displaying the Starfish Marketing website, supporting the blog on five tips to get your emails opened.

Do you ever feel like your emails are just floating around unread in someone’s inbox?   You’re not alone. With inboxes overflowing, it can be hard to get noticed. But one small thing can make a big difference to your open rates and that’s your subject line.   Think of your subject line as the […]

How to Use Email Marketing to Benefit Your Business

Mell Millgate, Founder of Starfish Marketing, smiling while standing outdoors against a dark grey wall with a green leafy plant beside her.

Email marketing can be one of the most effective ways to promote your business… when it’s done right.   It’s not just about sending updates or pushing out offers. It’s about building a connection with your ideal clients, staying top of mind, and giving them a reason to keep engaging with your business.   If […]

Email Marketing: Why It’s Still Relevant and How to Do It Right

Email Marketing is Still Relevant image of Mell Millgate smiling and giving two thumbs up to the camera, wearing a dark blue top, in front of a light-coloured wall.

You’ve probably heard me say it before. Email marketing is still relevant in 2025 because it works. Like, really works.   But just in case you need a little proof HubSpot reports that email has “an astounding 4,200% ROI. What does that mean? It means that for every $1 spent, you can get about $42 back. […]

Ten awesome email marketing best practices

ten awesome email marketing best practices

Woo-hoo! It’s time to talk about email marketing and ten awesome email marketing best practices!   Are you tired of sending emails that end up in the depths of your recipient’s spam folder? Well, don’t worry, my friend, because I’m here to share ten awesome email marketing best practices that will help you skyrocket your […]

How important is email marketing

Really really important! How important is email marketing? It’s really really important! When done right, email marketing is one of the most cost-effective ways to connect with your existing and potential clients. It’s true. The research backs it up! According to Campaign Monitor, “Email marketing is the king of the marketing kingdom with a 4400% ROI […]