Outsourcing your marketing Do you wear the hat of everything? As small business owners you wear the “hat of everything”. However, that doesn’t mean you are experts in everything. Knowing which activities your time is best spent on to get the best results for your business is an important part of running your business. And […]
Awards and Marketing Awards and Marketing – choosing ice cream Have you ever bought a specific ice cream because it had lots of medals on the packaging? Or any other product displaying medals, trophy, or award stickers (like wine perhaps)? I’m guessing those medal’s gave you a stronger sense of confidence in the ice cream. […]
Lessons Learnt with Lucy Bloom Inspirational is an understatement On, 8 March 2021, I had the privilege of listening to the totally AMAZING and FABULOUS Lucy Bloom at the Business Women Albury Wodonga and BEC Business Advice Tools Skills Support International Women’s Day lunch. Inspirational is an understatement! Lucy delivered some really important messages while […]
Finding time to do marketing Are you doing everything but your marketing? Small business owners tell me all the time that they really struggle with “finding time to do marketing”. So, here’s the process that I follow to make sure my marketing gets done! Step 1: start with a plan Start with having a marketing […]
Is traditional marketing still effective? This is a question we get asked a bit. The short answer is – it can be, but it depends…
If you do one marketing thing before the end of the year do this! Yes, the end of the year and decade is here. A time where we look back and share lessons learned.
23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!
Five awesome Facebook posts you can do. We all know that you need to be active on Facebook to build a following and connect with your audience . Here are …
Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes so special.
Marketing your business on a budget. Contrary to popular belief, marketing your business on a budget can deliver great results. Here are five budget marketing tips.
Are you ready for the silly season? To make the most of your silly season you really need to start getting ready now. Here are 5 tips to help you get ready.
Your brand gap-fix action plan will have eight parts to it, starting with what the gap is.
How do you do a brand audit? The word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business.
Defining your brand. Your brand should be a true representation of who you are as a business and how you wish to be perceived.
Your brand is more than your logo. Here are four reasons your brand is important. It starts with recognition and trust.
Top two tips to stay competitiveAre you finding it challenging to stay competitive? Have you noticed that over the last few years the digital world has become very crowded? There is so much information, so many apps, an enormous number of platforms out there, its hard to get your head around and to know what to focus […]
Three people, three years, three lessons learntAs I come up to our two-year anniversary of starfish marketing making the leap from just over 12 months of side-hustle to “going solo”, I’m reflecting on three lessons learnt. We have grown from one person to three people in three years. Something that I didn’t project happening as quickly […]
Planning and thinking differentlyTomorrow the starfish marketing team will come together in our Albury office for a planning and thinking differently day. This will be the first time the three of us will be in the same location at the same time. (For those unaware we have three locations, Albury, Canberra and Rutherglen.)All three of us are […]
Have you heard about the GDPR?Or the General Data Protection Regulation?The GDPR, while essentially an EU law has the potential to impact all businesses globally. So, if you haven’t paid much attention to it yet, please read on. This information is really important and it will help you protect your business. Disclaimer: Please note that I’m […]
Funk up your LinkedIn profileWe all know social media is an important business marketing tool, and playing where your market plays is a key aspect of choosing which social media platform to “play on”. If your market is the business world then having an up-to-date LinkedIn profile is more important than ever.Why is having a LinkedIn […]
Is your inbox dictating your life?It’s not necessarily marketing related, but I was asked today, “is your inbox dictating your life?”. And it used to, but not any more. Do you schedule a time to tackle your inbox or are you constantly checking it throughout the day? Do you see an email arrive and drop everything to […]