Word of the year 2024

Word of the year 2024 - it might surprise you

Here we are in 2024! And at the start of each year, many of us search for that one word that will set the tone for the year ahead.   Our word of the year 2024.   It’s more than a resolution; it’s a guiding principle, a north star that helps steer our actions and […]

The Power of Loyalty in Business

Loyalty in business

As business owners, we all know that success doesn’t come overnight. It takes hard work, dedication, and a few ounces of luck to get to where you are today.    However, what many of us fail to realise is that building strong relationships with our clients can make the difference between a one-time transaction and […]

How to do a mid-year check-in for your business

How to do a mid-year check-in for your business

Well, the midway point of the year is upon us which means it’s time to pause and conduct a mid-year check-in for your business. This check-in is a crucial opportunity to re-evaluate your strategies, identify accomplishments, track progress against set objectives, and explore areas for improvement. So, let’s get started on how to conduct a […]

Sometimes we think we’re fine when we’re not

sometimes we think we're fine when we're not

Sometimes we think we’re fine when we’re not. We’re all seeing more and more posts, updates, information about the importance of looking after the wellbeing of our people and ourselves. If you’re like me, a lot of the time, you’ll read the information, the personal story, the updates and, while they’re incredibly important messages, not […]

Outsourcing your marketing

Outsourcing your marketing

Outsourcing your marketing Do you wear the hat of everything? As small business owners you wear the “hat of everything”. However, that doesn’t mean you are experts in everything. Knowing which activities your time is best spent on to get the best results for your business is an important part of running your business. And […]

Awards and Marketing and choosing ice cream

awards and marketing

Awards and Marketing Awards and Marketing – choosing ice cream Have you ever bought a specific ice cream because it had lots of medals on the packaging? Or any other product displaying medals, trophy, or award stickers (like wine perhaps)? I’m guessing those medal’s gave you a stronger sense of confidence in the ice cream. […]

Lessons Learnt with Lucy Bloom

Lessons Learnt with Lucy Bloom Inspirational is an understatement On, 8 March 2021, I had the privilege of listening to the totally AMAZING and FABULOUS Lucy Bloom at the Business Women Albury Wodonga and BEC Business Advice Tools Skills Support International Women’s Day lunch. Inspirational is an understatement!  Lucy delivered some really important messages while […]

Finding time to do marketing

finding time to do marketing

Finding time to do marketing Are you doing everything but your marketing? Small business owners tell me all the time that they really struggle with “finding time to do marketing”​.  So, here’s the process that I follow to make sure my marketing gets done! Step 1: start with a plan Start with having a marketing […]

23 marketing freebies

23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!

What is meme marketing?

meme marketing 1

Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing.    So, what makes memes special?    When we’re told that the average person spends nearly 2 hours on social media EVERY DAY, you can see why creating content that cuts through the scroll is important.    […]

Marketing your business on a budget

marketing your business on a budget 2

Marketing your business on a budget. Contrary to popular belief, marketing your business on a budget can deliver great results. Here are five budget marketing tips.

How do you do a brand audit?

How do you do a brand audit? The word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business.

Defining your brand

Defining your brand

Defining your brand. Your brand should be a true representation of who you are as a business and how you wish to be perceived.

Planning & thinking differently

planning and thinking differently concept using lemons and a pink grapefruit

Planning and thinking differently Tomorrow the starfish marketing team will come together in our Albury office for a planning and thinking differently day. This will be the first time the three of us will be in the same location at the same time. (For those unaware we have three locations, Albury, Canberra and Rutherglen.) All […]



Have you heard about the GDPR? Or the General Data Protection Regulation? The GDPR, while essentially an EU law has the potential to impact all businesses globally. So, if you haven’t paid much attention to it yet, please read on. This information is really important and it will help you protect your business. Disclaimer: Please […]

Funk up your LinkedIn Profile


Funk up your LinkedIn profile We all know social media is an important business marketing tool, and playing where your market plays is a key aspect of choosing which social media platform to “play on”. If your market is the business world then having an up-to-date LinkedIn profile is more important than ever. Why is […]

7 types of social media posts that get results

A Guide to Boost Your Online Presence