My favourite “free” social media tools

Favourite free social media tools

I love social media and all the opportunities (and fun) it brings. And because I love to share the love, and my mission is to make a difference (one starfish at a time), here are my favourite social media tools.   Freebie Alert! Most of these tools have both free and paid versions, so you […]

What’s the difference between SEO and SEM

What’s the difference between SEO and SEM

Let’s face it, the whole world of online marketing can feel like a foreign language. You know you need to be doing something to get your business noticed online, but SEO, SEM, PPC – it can get overwhelming trying to understand it all.   So,today, I’m talking about the difference between SEO and SEM in […]

Unleashing the Power of Marketing Automation

Unleashing the Power of Marketing Automation

Are you tired of spending hours upon hours manually sending out emails, updating your social media pages, and analysing your data?   Well, fear not my friends because the solution to your problems lies in the world of marketing automation!   Introduction: What is Marketing Automation? If you’re feeling overwhelmed by the sheer volume of […]

Get Googly-Eyed Over SEO: 5 Basic Tips for Small Businesses in 2023

Get googly-eyed over SEO

Today, we’re going to talk about a topic that might make you want to run for the hills: SEO. But don’t worry, we’re here to break it down for you in a fun and engaging way. So sit back, relax, and let’s dive in!   What the Heck is SEO Anyway? First things first, what […]

The social butterfly effect: Influencer Marketing

The social butterfly effect: Influencer Marketing

Welcome to the wonderful world of influencer marketing!   If you’re not familiar with the term, influencer marketing is a type of marketing that involves using social media influencers to promote your product or service. It’s a popular strategy that many businesses are using to reach a wider audience and increase their sales.   Today, […]

Five awesome paid advertising strategies to help your business boost brand and sales

paid advertising strategies

Are you looking to take your marketing efforts to the next level? Well, you’re in luck because we’re about to dive into the world of paid advertising strategies.   Paid advertising has become increasingly popular in recent years due to its ability to target specific audiences and provide measurable results.   Let’s explore some of […]

5 creative marketing ideas for small businesses

Santa Season Strategy

5 creative marketing ideas for small businesses Marketing on a budget Don’t have a large marketing budget? No problem! There are plenty of creative marketing ideas that can get your business noticed on a shoestring budget. Here are five of my favourites: Get involved in your community One great way to market your small business […]

Five of the Most Effective Digital Marketing Strategies for Your Business

Marketing Activities you can do on a Budget

Five of the Most Effective Digital Marketing Strategies for Your Business Digital marketing is essential in today’s world As a business owner, you know that digital marketing is essential for success in today’s marketplace. But with so many different options available, it can be difficult to know which strategies will be the most effective for […]

5 Tips for Making Your Marketing Happen

5 tips for making your marketing happen

5 Tips for Making Your Marketing Happen Do you struggle with making your marketing happen? If you’re like most business owners, you know that marketing is important. But maybe what you don’t know is how to make your marketing happen. I hear it all the time. “I just don’t know where to start, what to […]

Easiest Facebook Ads Strategy

Who is my target market

Easiest Facebook Ads Strategy Maximising your opportunities We all know that Facebook ads can have a great impact with regard to reaching, connecting, and engaging new clients for your business. However, how do you make sure you’re maximising your opportunities. Well, it’s all about your strategy. Yep – start with a strategy! But what strategy […]

Get on page one of Google

6 Facebook Ad Campaign Tips

6 freebies to help you get on page one of Google   There’s a joke that asks, “Where should you bury something you don’t want people to find?”   The answer is “On the second page of Google.”   Think about that.   How often do you search for something and click on one of […]

23 marketing freebies

23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!

What is meme marketing?

meme marketing 1

Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing.    So, what makes memes special?    When we’re told that the average person spends nearly 2 hours on social media EVERY DAY, you can see why creating content that cuts through the scroll is important.    […]

Facebook is removing Likes!

Facebook is removing Likes. Facebook has announced Australia will be one of the first countries to trial remvoing viewable Likes…

What do emojis mean?

What do emojis mean?
Did you know that this emoji ‘Face with Tears of Joy’ was named word of the year by Oxford Dictionary in 2015?

The basics of setting up a Facebook Ad

The basics of setting up a Facebook ad The most important thing in setting up a Facebook ad  is to identify the goal. What do you want to achieve? If you don’t know what you want to achieve, then how will you know if your ad is successful or not. You should also know your […]

What is a Facebook pixel

What is a Facebook pixel?
Have you heard of the Facebook Pixel, but always wondered what it is?

LinkedIn Vs Facebook

LinkedIn Vs Facebook. There are differences between the two that are important when it comes to using either (or both) platforms with your marketing.

Why is social media so important?

Why is social media so important?
Have you been wondering why is social media so important for business? There’s a really simple answer.

How to create your content

How to create your content  If you love creating stuff, this is probably the funnest part of content marketing (yes, funnest isn’t technically a word but sometimes you just have to break the rules). Before you get to the fun though, make sure you’ve got your content strategy and content plan in place. If you […]

Building your content plan

Building your content plan Building your content plan might seem overwhelming, but it can actually be pretty easy. First, make sure you’ve got your content strategy in place. If you haven’t done that yet, check out our previous articles on Great Content Can Help Grow Your Business and Creating Your Content Strategically. If you’ve already […]

Creating content strategically

Creating your content strategically Are you creating your content strategically? Last week we talked about three ways great content can help you grow your business. However, the trick is you need to have a strategy behind creating that great content! Your content strategy is different to your content plan. Your content plan is more along […]

7 types of social media posts that get results

A Guide to Boost Your Online Presence