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What does keeping up with marketing trends mean
What does ‘keeping up with marketing trends’ actually mean? When I ran a survey last year to help shape a marketing book (yes, that’s happening – slowly… very slowly, but we’ll get there), I asked business owners to tell me what they struggle with most when it comes to marketing their business. The […]
Digital Marketing in 2024: Your Ultimate Guide
Digital Marketing in 2024: Your Ultimate Guide We’ve all heard about digital marketing, right! And we know it’s not just a buzzword; that it can be a game-changer for businesses of all sizes. But getting your head around what digital marketing is and how you can use it in your business can be […]
My favourite “free” social media tools
I love social media and all the opportunities (and fun) it brings. And because I love to share the love, and my mission is to make a difference (one starfish at a time), here are my favourite social media tools. Freebie Alert! Most of these tools have both free and paid versions, so you […]
What’s the difference between SEO and SEM
Let’s face it, the whole world of online marketing can feel like a foreign language. You know you need to be doing something to get your business noticed online, but SEO, SEM, PPC – it can get overwhelming trying to understand it all. So,today, I’m talking about the difference between SEO and SEM in […]
Unleashing the Power of Marketing Automation
Are you tired of spending hours upon hours manually sending out emails, updating your social media pages, and analysing your data? Well, fear not my friends because the solution to your problems lies in the world of marketing automation! Introduction: What is Marketing Automation? If you’re feeling overwhelmed by the sheer volume of […]
Get Googly-Eyed Over SEO: 5 Basic Tips for Small Businesses in 2023
Today, we’re going to talk about a topic that might make you want to run for the hills: SEO. But don’t worry, we’re here to break it down for you in a fun and engaging way. So sit back, relax, and let’s dive in! What the Heck is SEO Anyway? First things first, what […]
The social butterfly effect: Influencer Marketing
Welcome to the wonderful world of influencer marketing! If you’re not familiar with the term, influencer marketing is a type of marketing that involves using social media influencers to promote your product or service. It’s a popular strategy that many businesses are using to reach a wider audience and increase their sales. Today, […]
Five awesome paid advertising strategies to help your business boost brand and sales
Are you looking to take your marketing efforts to the next level? Well, you’re in luck because we’re about to dive into the world of paid advertising strategies. Paid advertising has become increasingly popular in recent years due to its ability to target specific audiences and provide measurable results. Let’s explore some of […]
5 creative marketing ideas for small businesses
Marketing on a budget Don’t have a large marketing budget? No problem! There are plenty of creative marketing ideas that can get your business noticed on a shoestring budget. Here 5 creative marketing ideas for small businesses: 1. Get involved in your community One great way to market your small business is to get […]
Five of the Most Effective Digital Marketing Strategies for Your Business
Five of the Most Effective Digital Marketing Strategies for Your Business Digital marketing is essential in today’s world As a business owner, you know that digital marketing is essential for success in today’s marketplace. But with so many different options available, it can be difficult to know which strategies will be the most effective for […]
5 Tips for Making Your Marketing Happen
Do you struggle with making your marketing happen? If you’re like most business owners, you know that marketing is important. But maybe what you don’t know is how to make your marketing happen. I hear it all the time. “I just don’t know where to start, what to do, or how to make my marketing […]
Easiest Facebook Ads Strategy
Maximising your Facebook Ads opportunities We all know that Facebook ads can have a great impact with regard to reaching, connecting, and engaging new clients for your business. However, how do you make sure you’re maximising your opportunities. Well, it’s all about your strategy. Yep – start with a strategy! But what strategy should you […]
Get on page one of Google
6 freebies to help you get on page one of Google There’s a joke that asks, “Where should you bury something you don’t want people to find?” The answer is “On the second page of Google.” Think about that. How often do you search for something and click on one of […]
23 marketing freebies
23 marketing freebies! Over the last year we have shared a number of marketing freebies that we use. As it’s the festive season and a time of giving, we thought we’d end the year with a bang and revisit them all of them. We’ve also included a few freebies we haven’t previously mentioned. Most of […]
Five more awesome Facebook posts you can do
We all know that you need to be active on Facebook to build a following and connect with your audience (your customers target market). After all, it’s not the number 1 social media platform for nothing. And Facebook considers engagement as really, really important. So, what is engagement? Well, it’s more than just likes. It’s […]
Five awesome Facebook posts to help create engagement
Five awesome Facebook posts to help you create engagement. We all know that you need to be active on Facebook to build a following and connect with your audience (your customers target market). After all, it’s not the number 1 social media platform for nothing. And Facebook considers engagement as really, really important. So, what […]
What is meme marketing?
Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes special? When we’re told that the average person spends nearly 2 hours on social media EVERY DAY, you can see why creating content that cuts through the scroll is important. […]
Four reasons brand is important
Your brand is more than a logo. There are a number of reasons your brand is important. And having brand consistency throughout every aspect of your business is vital. Over the next few weeks we are going to take you through the steps to create brand consistency throughout your business. Starting with four reasons your […]
The difference between Facebook advertising and boosting posts
What’s the difference between Facebook advertising and boosting posts? Warning – this blog comes with a rant! Do you boost your Facebook posts? If so, please, please, please stop it. And stop it now. If you’re going to spend money on Facebook, spend it on proper ad campaigns that will actually deliver you some […]
The basics of setting up a Facebook Ad
The basics of setting up a Facebook ad The most important thing in setting up a Facebook ad is to identify the goal. What do you want to achieve? If you don’t know what you want to achieve, then how will you know if your ad is successful or not. You should also know your […]
How to create your content
How to create your content If you love creating stuff, this is probably the funnest part of content marketing (yes, funnest isn’t technically a word but sometimes you just have to break the rules). Before you get to the fun though, make sure you’ve got your content strategy and content plan in place. If you […]
Building your content plan
Building your content plan Building your content plan might seem overwhelming, but it can actually be pretty easy. First, make sure you’ve got your content strategy in place. If you haven’t done that yet, check out our previous articles on Great Content Can Help Grow Your Business and Creating Your Content Strategically. If you’ve already […]
Creating content strategically
Creating your content strategically Are you creating your content strategically? Last week we talked about three ways great content can help you grow your business. However, the trick is you need to have a strategy behind creating that great content! Your content strategy is different to your content plan. Your content plan is more along […]
Content is King
